4 Promotional Marketing Tips from ‘Pokemon Go’

Maybe you’ve heard of ‘Pokemon Go,’ maybe you haven’t or maybe you’re just wondering why all these millennials suddenly are congregating on your lawn mumbling something about Pinsir. Whatever the case, “Pokemon Go” is sweeping the nation with its augmented reality- (AR-) and Google Maps-integrated mobile app. Using…

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Don’t Like Showing Item Numbers to Clients?

Question: I don’t like to show item numbers to my clients. Is there a way to avoid that in QuickBooks? Answer: Yes. You can customize templates to include only the fields you want and eliminate those you don’t. (And, it is a good idea to not show item numbers on customer forms, as it makes…

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The Rolling Stones Were Wrong

In the Rolling Stones’ famous song, they say, “You can’t always get what you want, but … you get what you need.” We all know that’s wrong. We don’t always get what we need. I believe we get what we see. Getting what you see is the practice of visualization—creating vivid pictures in your mind…

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Using ‘Leading Periods’ to Organize Sales Orders

Question: I use QuickBooks Premier. I have orders where copy or instructions are frequently the same. When I create these sales orders, is there a way to get these words onto the order without retyping them every time? Answer: Yes. You can save and reuse words or phrases that you use often by creating a…

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What Experience Do You Deliver?

How would your clients describe the experience of meeting with you? How do they feel as you walk out of their offices? How do they feel about your impending appointments to see them? Here’s the toughest question for you to ponder. I want you to think this through thoroughly. If you are part of a…

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The Law of Attraction: Learn How to Talk to Yourself

In my last article, I discussed the importance of using “I am” statements. Today, I would like to discuss another powerful communication tool: questions. Specifically, I want to talk about the questions you ask yourself. The fact is, we ask ourselves at least several hundred, and up to as many as several thousand, questions a…

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Setting Up Items for Blank Goods

Question: How should I set up items for blank goods in QuickBooks? Answer: “Blank goods,” or orders that are then screen printed or embroidered by other vendors, are one of the most complex of orders in our industry. I recommend setting up a blank wearable by its item number and description only—not including color or…

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Are You Smarter than Artificial Intelligence?

What will your role be in the buying and selling of promotional products in 2026? How are you preparing yourself now? We’ve seen some major shifts over the past couple years, and everything points to the fact that change only is going to accelerate. More and more, the buyers of promotional products are digital natives. Those…

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5 Reasons Chance the Rapper is a Marketing Genius

At this point, if you haven’t heard of Chance the Rapper, you’re living under a rock (no offense, Dad). 2016 has been the year of Chance the Rapper, and I’m not upset about it. From his new album “Coloring Book” to his line of Chicago White Sox hats (they sold out before I could even…

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The Law of Attraction: Who Do You Think You Are?

In my last article, I discussed the importance of gratitude. Today, I would like to talk about the two most powerful words in the English language. If I asked you, “Who are you?” your answer would start with two words: “I am.” I am. The two most powerful words in the English language. Don’t believe me?…

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