Your job is to solve your customers’ problems. Period. That’s all. You need to become a part of their organizations. This is vital if you want to earn the right to charge a little more and be compensated for your expertise. Think of your job as earning a job at your target prospects’ companies. This…
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What is the key to great Olympic uniforms—or any item for that matter? It’s not necessarily about how much money you can pour into a project. It’s all about listening.
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Sports can lead to huge marketing opportunities for apparel companies. Unfortunately, Under Armour won’t be taking home the gold at the Olympic Games in Sochi.
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Is there something more to ’80s love songs beyond the standard “can’t-live-without-you” creep factor? Just in time for Valentine’s Day, here are 5 ways the lyrics can help you fall in love with your job.
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For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.
Do you know how your clients perceive you? If you’re constantly caught up in worry, that only sends a bad message. Learn how to be your best self in 2014.
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With Dr. Who’s 50 Anniversary celebration happening this week, here are three products to commemorate the beloved British series.
Read MoreThe next time you truly want to wow your VIP customers, make it not about YOU, but about THEM. It just might make the difference between you and that other competitor just as hungry for their business
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Marketing has changed. If we don’t embrace emerging trends, we as distributors and suppliers will miss the opportunity to distinguish our businesses from competitors.
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One misstep on the part of a celebrity endorser could potentially put you, your client and your merchandise at risk. Here are ways to protect your great ideas and brand campaigns.
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