If we’re paying for results, should we overlook the details of the overall experience? Call me greedy, but I want both. Here are 3 ways to give customers the whole package.
Read MoreAre You Paying for Results or an Experience?
Category: Marketing and Sales
Scare Up Business with Halloween Marketing Tips
Halloween presents the promotional industry with a ton of cool ideas. Looking to go beyond the standard ghosts and goblins? Here are 3 ways to market the scariest time of year.
Read MoreWhen Marketing Today, It Takes a Village. Or Rather, a Modern Family.
After one belly-laughing episode of Modern Family recently, I started to think about how the family of marketing characters has evolved.
Read More“Getting It Right” Revisited
Earlier this year, I wrote about “Getting It Right,” and with companies getting caught up in a “fourth-quarter frenzy” it’s time to revisit that idea.
Read More5 Rules of Business According to Breaking Bad
As Walter White seemingly travels on a road to nowhere, there are many lessons to be learned. What you choose to do with these 5 tips is up to you. Just remember to “tread lightly.”
Read MoreYour Habits Determine Your Future … and Your Fortune
Take a look at any successful sales professional and you’ll see someone with great work habits. Today I’m going to share with you three habits that can make a big difference in increasing your sales and your bottom line.
Read MoreSink or Swim: Taking Cues from Customers
There is something to be said for the customer perspective. Here’s what went wrong in a recent shopping experience and how ill feelings could’ve been avoided.
Read More5 Management Tips from Tony Soprano
No matter which “family” he was managing, Tony Soprano never failed to impart little nuggets of wisdom. To kick-start my brain, I conducted a brief search on IMDb and found these classic moments.
Read MoreFinding Your Passion: Do You Love What You Do?
What is truly important in life? Family, friendships and health always top the list. Then, there’s our chosen profession—why do we do what we do every day?
Read MoreWanted: Good News
Hard-pressed for good news? It’s easier to find than you think. Read on for encouraging words from PPAI President and CEO Paul Bellantone, CAE.
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