I love the song “Sit Down” by James. In the song there are two lines that in many ways define my life, “If I hadn’t seen such riches, I could live with being poor.” Truth is, I grew up in a middle-class family. My father was a meat salesman, and my mother was a stay-at-home mom. Growing up, I had no idea about the lifestyle of wealthy people…
Read MoreYou—your attitude, how you respond to outside forces and your work ethic—are the most critical factor in determining your success. Realizing that you are ultimately responsible for your prosperity—or demise—is the first step in creating a brand that matters to your clients…
Read MoreIf you want to reach more of your audience faster, online advertising is a valuable channel. Your potential clients are scrolling through social media, and the hyper-targeted nature of social media ads allows you to meet them where they are. But you need to have the proper strategy to achieve results. Here are some points to consider to make it work…
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When I talk with people about their goals I frequently hear them use the word “if.” “If I can grow my sales to $X.” “If I get healthy.” “If I get that new customer.” If. “If” sows seeds of doubt. “If” is a word that people need to lose and replace it with “when.” “When…
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Josh Goodman is the founder and CEO of PourMyBeer, a next-generation self-pour beverage system. Goodman discusses the many stages his business went through in order to solve a huge issue in the nightlife industry—crowded bars. He also provides valuable advice on how, with the right mindset, a simple frustration can lead to fortune…
Read MoreOne of the leading technologies that can help qualify leads and facilitate sales are chatbots. They have the ability to provide a personalized experience that is both convenient for customers and profitable for businesses. And, they’re not hard to set up and launch on your promo distributor website…
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We are all busy. Busy with lot of activities every day. Busy with a long to-do list. Busy trying to catch up on emails. Busy with lots of activities. But are those activities driving you closer to the goals for your life? Or are they driving you crazy? The key is to look at your to-do list and your calendar and ask yourself three questions…
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Question: I just entered a whole bunch of entries for last year. Is there a way to avoid that? Answer: Yes, it’s easy to avoid too many entries in QuickBooks. In QB Premier and Enterprise. Go to Company > Set Closing Date > Set Date/Password. You can designate a specific date as a closing date—typically at year end…
Read MoreIf you choose to compete directly with the “big guys” by providing similar services and value propositions and extolling your “creativity,” your road to success is going to be bumpy at best. Instead, look internally to understand what you do better—and differently—than anyone else in the marketplace. Just like Whataburger found, the right clients are willing to pay for that…
Read MoreWhether you are afraid you can’t compete with big online sellers or you think you have nothing to worry about, the fact is that the market has changed. If you’re afraid you can’t compete because your business is too small, this can actually be your superpower. Here are seven things small promo distributors can do to attract their ideal customers…
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