Trump! Clinton! Feel the Bern! Some can’t help but support their candidates both privately and publicly. Recently, Cheryl Rios, a marketing specialist, discovered the danger of talking politics online—she lost her largest clients. But, I’m not writing today to get you to stop talking politics. I want you to talk politics—even online—but directed toward your elected officials. Next…
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Yesterday my friend gave me a T-shirt. It was for his band. I’ve been friends with this guy for close to 20 years, and we hang out on a very regular basis, but I was still excited to receive this free T-shirt. Why? It didn’t have anything special about it. Sure, it has a neat…
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The trade show—one of the main staples of offline marketing. Social media—one of the backbones of online marketing. As marketing continues to evolve and shift, it’s increasingly more important to have a blend of both online and offline channels. And, thankfully, mobile technology has made it easy to do both at once. I’m talking about…
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If you’ve been anywhere in my vicinity this past week, you’ve probably heard my “Beyoncé is a genius speech.” (Sorry, roommates, parents, friends, family, strangers on my bus, etc.) First, she debuted her amazing athleisure line, then she surprised fans with the work of art that is “Lemonade,” and, finally, she showed her skills at…
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So many blogs, books, presentations and articles provide broad insights on millennials. I’m going to share what I believe is the single most important insight you need to know about millennials. The millennial generation might better be referenced as the “Google Generation.” Never in the history of the world have we had access to answers…
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In my last article, I discussed the fact that our thoughts are vibrating waves that don’t stop at the edges of our skulls. Our thought waves are vibrations that become part of the universe. I’m told that we humans have up to 60,000 thoughts a day. Our thoughts shape our lives. Henry Ford said, “Whether…
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The Pennsylvania primary elections are today, and I’m performing my civic duty by casting my vote after work. I already am anticipating receiving my “I voted” sticker, but I wish I could get something a little more permanent. Exercising one’s right to vote is a pillar of being a U.S. citizen, and I think we…
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I’ve been a user of Evernote for more than three years, but I’ve become fonder of OneNote lately. In case you don’t use either, both do a great job keeping notes organized without multiple Microsoft Word documents. Most Microsoft Word documents end up cluttering your hard drives and the content is hard to find, especially…
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If you are going to thrive in any economy, you must commit yourself to a laser-like focus on doing first-things first and a ferocious understanding of what you are not going to do. For me, having a “stop-doing list” has become more important than my to-do list. Here’s what works for me: After 23 years of…
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It’s no secret that video marketing totally has exploded. It’s pretty much become an absolute necessity for all businesses, even if they are traditional brick-and-mortar stores. A few years ago, you could get away with any kind of video quality because you might be only one of three companies on YouTube or Vimeo. Now that…
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