Recruiting people to work for you is similar to finding a significant other. The person has to be confident but not conceited, smart but not a smart-ass, into you but not completely obsessed with you to the point where you need to call security and… I’ll stop there.
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We’re beginning to craft the editorial content for the next QCAConnect, coming out in March. I hope you have enjoyed our supplements to Promo Marketing so far—but if you haven’t yet had the opportunity to check it out, here’s a link to the winter edition of QCAConnect. It’s chock full of valuable information for your business and definitely worth the read, if I do say so myself.
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I am hardly an expert in the area of social media. In my personal online life, I will post pictures of my cute, but very weird dogs and family outings. I’ll occasionally “check in” at restaurants, since it’s important for my “friends” to know I’m eating well and hanging with the right people that I “tag.”
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Here at Promo Marketing, we don’t market ourselves as the healthiest people (See any of our magazine’s product descriptions. Previously used words and phrases include: pizza, lazy, movie marathon, reheated leftovers, we don’t take the stairs…), but we believe that striving for a healthier lifestyle should be top priority, so we’re trying to make some changes.
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It’s your job to make yourself unforgettable. What are you doing to you stand out? What have you done to make your last interaction with your customers memorable? Have you given them a lasting impression? Have you left them wanting more of you and what you offer?
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None of us have the time we’d like to accomplish what we need to get done. Time is a precious commodity—both in the business and personal sense. With more time, we can get more sales, make more money, spend more time with family and friends, and invest in things we enjoy.
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Last weekend, you probably sat down with a record 114 million other people in the U.S. to watch the commercials and a Super Bowl broke out. For as long as I can remember, even if the game wasn’t competitive, you could always count on the commercials for entertainment.
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Having just returned from some early-season trade shows, I am in awe of the commitment my industry colleagues have to help us build our business. I wrote about this some time ago in a commentary entitled, “A Salute to Our Industry Heroes.”
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Without any documented education is meteorology whatsoever, legendary groundhog, Punxsutawney Phil, predicted that we’ll be experiencing six more weeks of winter. I know a lot of people value this rodent’s prediction, and if you’re one of those people, I’m sorry for what you’re about to read.
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If you’re struggling to increase your sales, perhaps you need to better identify your ideal client. Decide who your ideal client is and focus the majority of your marketing efforts on that potential client population. Ask yourself these questions to better identify an ideal client for you.
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