We’re getting into the 2014 winter trade show season and anyone reading this has varying experiences with past shows. You’ve either participated in several and know exactly what you want to accomplish—or you have attended few (or none) and may have levels of excitement or anxiety.
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PPAI Expo 2014 starts next week. What are your hopes for the show and for the new year?
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For this post, I went straight to the source: some of our QCA colleagues for their thoughts and predictions on what’s hot for their clients in the coming year.
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Anticipation …
At the risk of dating myself, when I think of the word anticipation, my thoughts drift toward the classic Heinz Ketchup commercial. This commercial with a Carly Simon song as a music backdrop, speaks to the anticipation of thick, rich, Heinz Ketchup as it slowly drips from the bottle.
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Don’t have one yet? Medium.com has some interesting ideas on how to trick your brain to come up with one.
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While I encourage you to take a look at what you’ve done over the past 12 months and think about what you’d like to change, improve or accomplish … This year challenge yourself to do more than make a list of resolutions. Resolve to change your mindset.
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Answer: “They’ve become a favorite of fans at sporting events.”
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The promotional products industry for decades has bred reactive salespeople. As I have interviewed top performers over the years, one trait seems to surface more times than not. It’s not the verbalizing of having “great customer service,” no, it’s actually putting that statement into practice well beyond what most would consider good customer service.
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From the best in comic-con giveaways to making fun of the government, here are the 10 most popular blog posts I wrote in 2013.
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The first of the year is a great time to reconnect with all of your best clients. Right after the holidays is the perfect time to set yourself apart from the competition by providing your customers with a value-added extra. That little extra can be in the form of a Marketing Review.
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