Did you know one of the most powerful tools for increasing your sales is always with you and it’s free? What is it? It’s your mindset. As a promotional products sales professional, it’s important to keep a positive mindset no matter what’s happening around you.
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We’re in the throes of football, post-season baseball, volleyball—whether we’re watching a game live or remotely, we experience joy or frustration while watching our favorite team. When our team isn’t doing well, the frustration can cause us to throw things at the TV, leave the stadium or say things that we wouldn’t say in a house of worship.
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We all know a pill box is used to organize medicine and vitamins, but what if the business you are promoting has no relation to the health or medical field? Think “outside the box” for very creative ways of promoting with pill boxes and pill trays.
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Red carpet-ready nails aren’t just for TV land’s elite. There’s a huge community of nail enthusiasts out there, which spells opportunity for the promotional industry. Check out these 3 award-worthy products.
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Successful promotional products are all about developing brand affinity—an emotional connection made with a brand through the magic of 3-D advertising. But calculating the ROI of using promotional products compared to other marketing tools or tactics often presents a challenge for brand management. For example, a statement like, “This creative giveaway resulted in this specific sales result,” is a calculation all too frequently unavailable. Enter the mighty Bobblehead, or even better yet, the calculable ROI of the powerful resin figure.
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The PHLMade and SFMade campaigns reward companies that source American-made goods by branding them as local supporters. Will the movements help bring manufacturing back to the U.S.?
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The lowest common sales denominator in our industry is the product-based sales person, i.e., promo-peddler, trunk-slammer, tchotchke-chucker, ad nauseam. The mere fact that you are reading and digesting this means you most likely aren’t one of those. I’m addressing this article to you—the thinking sales person, the promotional partner, the extension of your client’s marketing department. You Think, Therefore, You Am. (I gotta stop talking like I’m Popeye.)
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Many of us hold the mistaken belief that the more clients we have the more money we make. That is a myth that does not serve us well. My first great breakthrough on my quest to become a multimillion dollar producer was that to get to the next level, I needed to fire the deadwood out of my client list.
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I’m just back from last week’s incredible SAAC Show, and it got me thinking about all the great people I worked with there and an article I wrote years ago, for the now-defunct Corporate Logo Magazine, about appreciating the important staffers all around us. Here is that article.
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Article titles and content sometimes come to me in the strangest ways. This one came to me as I was enjoying the cool weather outside the Long Beach Convention Center, as the 2013 SAAC Show was about to begin.
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