Everything I know in life, I learned from Calvin & Hobbes.
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Selling to Millennials – the Rise of Y!
In my last post, I discussed the four generations that are now occupying the buyer’s chair. Because they are the newest workers and more and more are becoming your buyers, I’ll discuss Gen Y’ers in more detail.
Read MoreSpend Summer with the Best
Promo Marketing‘s July issue explores the steady favorites and rising stars of the industry’s suppliers.
Read MoreIs Your Boss Your Biggest Cheerleader?
What makes salespeople and sales teams more successful? I’ve been asked this question a lot during the past few months.
Read More3 Great Tips to Stand Out and Attract More Business
Being a sales and marketing coach, I am always on the lookout for stellar service and strategies I can model and share with my coaching clients.
Read MoreMark Zuckerberg is Watching
The FTC has ruled that third-party companies can search for information about you on social networks, and save anything they find for seven years. What does that mean for people and for business?
Read MoreWho’s That in the Buyer’s Chair? 4 Generations in the Workplace
For the first time ever, four separate generations in the buying chairs change how your customers communicate, how they buy, why they buy and how they want you to interact with them.
Read MoreVIZIO TV – A Textbook Illustration of Bad Customer Service!
Many business success stories are built on uncompromising customer satisfaction. Here’s a good story about what happens when a company offers bad customer service.
Read MoreFive Years
This week marked my five year anniversary with Promo Marketing. In an industry with so many 20-year vets, five years may seems a pittance, but for me it’s a milestone.
Read MoreAre You in the Top 2% Who Are Creating a Compelling Reason for Buyers to Meet With You?
What’s the biggest challenge facing salespeople these days? We hear it all the time—setting up an initial meeting with a prospective client is getting tougher and tougher.
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