Politicians love promotional products when they are running for office, and mid-term elections are right around the corner. Yet the politicians don’t really understand the value of our industry (does anyone?), and that can be dangerous, as they pass laws that can negatively impact us. For example, language has been proposed in the past that…
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We’ve all heard the definition of insanity: Repeating the same thing over and over again and expecting different results. May I ask if this describes your typical day? Repeating the same thing over and over again and getting the same results? I have had the opportunity to speak with thousands of distributors and reps in…
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“Irregardless” means regardless, so why do some say “irregardless?” In fact, most dictionaries state that “irregardless” is nonstardard or incorrect use, yet I hear so many colleagues use the phrase. So what, you say? Why does it matter? Perhaps it doesn’t matter to most people, but it always makes me pause to contemplate the speaker’s…
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Do you sometimes hesitate to ask for what you want? The truth is we all do. We hesitate to ask for the appointment. We hesitate to ask for the order. We hesitate to ask for referrals. We hesitate out of a fear of “loss.” A fear of hearing “no.” Here’s a bit of wisdom a…
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Brands went all in on marketing for International Women’s Day, which in theory, seems like a great thing. All these small and large corporations are coming together to express their support of women’s issues, women’s rights and, of course, women in general, but it’s a little more complicated than that. Here’s a few of the…
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In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “I will call you” is really “I will never call you.” Similarly, when a prospect tells you, “Let me think about it,” what they are…
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Question: I am working in QuickBooks Premier. I want to delete an item in a list, but QB will not let me. What can I do? Answer: QuickBooks will only allow you to delete an entry in a list if you have never used it before in your company file. If you have ever used…
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Voicemail is on a prolonged downward trend that is beginning to accelerate. Nearly all the messages I receive on voicemail are cold callers. Nearly all the messages on voicemail never make it past 5 seconds before I delete them. There was a time that I cared enough to listen to—and even to return—people’s calls and…
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In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “no” really is “not yet.” Similarly, when a prospect tells you, “I will call you,” what they are really saying is, “I will never call…
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We’ve got an exciting Big Game to look forward to this weekend. While we can argue all day about which team has the better offense, or which coach runs the better plays, we, in the promotional apparel business, care a great deal about which team has the better merchandise. This year, however, it’s not just…
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