Does Your Brand Suck?

I believe that many businesses have brands that suck. I mean suck away opportunities for sales and profits! Let me explain. First, there are many companies out there with brand names that only indicate they sell printing or promotional products. Names like, “City Printing Company” or “Peoria Promotional Products LLC.” These names suggest the company…

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Why Didn’t I Think of That?

Upon release of a new feature or invention, I hear people say, “I wish I had thought of that.” Depending on the topic, I occasionally hear people say, “I thought of that, I could be a millionaire!” Just last week, I opened my Kindle reader on my iPad and tried the “continuous scroll” feature. I…

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Do I Need Business Insurance?

Question: My accountant wants me to buy some business insurance. Is that something I should have? Answer: I, too, advise my clients to purchase business liability insurance. It can protect you and your assets in the event of a lawsuit. If you are a sole proprietor, your personal assets are at risk with a lawsuit.…

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