I know it’s catalog season. Everyone in the industry is crazed, working their millionth hour getting their 2010 catalog out the door. To all of you out there I have one burning question:
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That’s my motto now and has been since I started here just over a couple of years ago. I don’t know if it’s considered old-fashioned Internet think or new-fangled Internet think, but I believe no one should have to pay to simply search for promotional products—ever.
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With cooler winds prevailing, this past weekend marked the annual dig for my beloved blankey of a sweater, my cashmere cardigan. While deep in the throes of digging through my closet, I was also able to unearth my beaten and battered, holey and torn, unthrowawayable (do you think thats a word?) college sweatshirt.
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Today I bring something interesting from the music world. One of my favorite musicians, P.O.S. (which I’m told stands for “Plain Ole Stefon,” despite the other more obvious acronym), released his new album a few months ago with a pretty cool promotion behind it.
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As I set out to write this blog, I thought to myself if there is one thing the promotional apparel market never, ever talks about, it’s moisture-wicking fabric.
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It is that time of year when my suitcase becomes my home, when I travel coast-to-coast, shake hands and get in touch with industry leaders. I have come to recognize the value in business travel, however, sometimes it can be brutal.
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It may seem like revenue numbers in the apparel industry are irreparably damaged (mostly because we use adjectives like “plunging,” “nose dive,” “sagging,” “dropping” and the ever-painful “belly flopping” in correlation with 2009 revenue).
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Today, Promo Marketing is officially launching its very own Twitter page. I’m sure for fans of ours already wired into the Twitter scene, this is great news. But I’m also sure there are plenty of techno-stragglers and cynics out there who are sitting in front of their computers, groaning, “Man, not another lame Twitter page …”
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I wasn’t too sure what to write about this week, my poor pea brain being otherwise occupied with proofing August and planning out my Sept. stories. I managed to dig up a few links though that you might find interesting:
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Greetings loyal readers,
I have a challenge to issue. I have thought of three instances where a person or company is in desperate need of advertising, yet using promotional products to help them would be extremely difficult. Your challenge is twofold: think of an actual working promotion, or come up with a funnier disastrous instance than I have suggested here.
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