“User experience” is a buzzword, and with buzzwords come overuse. Nevertheless, a great user experience is critical in today’s world, both offline and online. Disney has done user experience offline better than anyone well before anyone started paying attention. Apple brought forward the importance of user experience when it introduced the first iPhone. A great…
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In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With the Internet, email, texts and blog postings added to phone calls, direct mail, meetings and cold calls all constantly interrupting the day, there is so much noise out there to overcome!
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One of the most frequent points of discussion with distributors this past week during the course of the PPAI Expo was the perceived threat of Internet direct business.
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Are you still wondering when things will get back to “normal”? Sorry, but what you’re experiencing is the new normal. It’s time to wake up to the fact that what worked for you in 2007 is not going to work for you in 2015. If you’re still working in the same way, prospecting in the same way and it’s not working for you—guess what? It’s time to rethink your business.
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What do you do when a prospect tells you they can buy the promotional products you’re recommending cheaper on the Internet?
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My last few blogs have focused on changing communication strategies, lack of innovation and ongoing challenges in our industry. This time, let’s pause a moment to talk about a communication aspect of our industry that really does work.
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These days Internet sites abound with promotional products, frequently at discount prices, but can a website provide the level of service, creativity and product knowledge that you, a promotional products sales professional, can?
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Equal parts ironic-mastery and legitimate design prowess, a great slacker tee is the perfect mix of beauty, minimalism, and eye-rolling laughter needed to say exactly what the wearer wants to communicate about his or herself. And since we’re all more or less in the business of perfect expression via T-shirt, I thought it might be cool and helpful and informative to look at some of the best slacker-esque designs out there floating around on the internet today.
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Recently, I’ve had some Yellow Page directories drop onto my driveway in a plastic bag. Years ago, I used to look forward to seeing these and checking out what my competitors were doing. Now, the book goes immediately into the recycle container.
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Cursed with no Internet like me when I was writing this? Here are a couple things you can do to pass the time.
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