I see the industry from many sides, both in my role as publisher of the PPAI-award winning FreePromoTips.com and as a distributor. My perspective is different from most, and that enables me to publish content that is of interest to our industry.
Read More
Every once in a while a book for sales professionals comes along which is destined to be a classic. Sales guru and best-selling author Jill Konrath’s latest book Agile Selling, Get Up to Speed Quickly in Today’s Every Changing Business World is just that.
Read More
These days Internet sites abound with promotional products, frequently at discount prices, but can a website provide the level of service, creativity and product knowledge that you, a promotional products sales professional, can?
Read More
What would you do differently if your customer was paying you $100.00 for making a presentation? How would you stage it? How would you prepare differently? Would your leave behinds be more professional? Would you use props? Would you practice ahead of time?
Read MoreHeading to an industry show soon? Trade shows are an important part of our industry, and to get the best return on your time and monetary investment, we may have a few ideas to help.
Read More
As they often do, a discussion recently in a LinkedIn Group went off in an interesting direction.
Read More
Many years ago I started in this industry as an apparel decorator. We were doing pretty well, but my wife saw the need to expand the business to include promotional products. I thought she was nuts but I went along with it.
Read More
A short while after the infamous and tragic Hollywood blacklist began to slowly unravel, another was in its infancy. This list, albeit less sinister and more shallow, was perhaps equally reviled and much more long-standing. Depending on how you define the word “law,” it, too, had to do with flouting some serious violations. Style violations, that is.
In 1960, designer, and one could say, professional judger Richard “Mr.” Blackwell, threw down the gauntlet against high crimes of fashion with his first “10 Worst-Dressed Women” list. Though his turns of phrase were unerringly salty (personal faves: “a trio of truck stop fashion tragedies” and
While normally we don’t take time out to highlight non-industry-related achievements, we felt in this case a few words must be said. One of the promotional products industry’s very own will be representing the good, old, U.S. of A. this summer at the Olympic Games in Bejing. This professional’s professional will hang up the cell phone and holster the Blackberry as he travels abroad to become one of America’s only two-sport threats—competing in both table tennis and synchronized swimming. While some have questioned his choice of sports, we at Promo Marketing pledge to give him full support (and possibly a place on the cover
Read More