Answer this. Believe your answer. You’ll be well on your way to defining your competitive advantage, your value proposition, and will become more successful at differentiating yourself and your company. You’ll be well on your way to moving away from the commodity business and being an innovative value creator. Describe your client’s life before they…
Read More
I see the industry from many sides, both in my role as publisher of the PPAI-award winning FreePromoTips.com and as a distributor. My perspective is different from most, and that enables me to publish content that is of interest to our industry.
Read More
Promotional products associations are making a difference helping those affected by Hurricane Sandy. Here’s how you can help.
Read More
Today, I am feeling appalled. Appalled that while our media dedicates massive resources to the coverage of the excesses of Britney Spears, Paris Hilton and Lindsay Lohan, the people of Haiti have been reduced to eating “mud cookies,” literally made of dirt; appalled that the words “ethnic cleansing” are still uttered in the present tense; and appalled that hardworking people face losing their homes because of the subprime lending mess. Globally, wealthy governments and industry leaders have the power to make a difference, but unfortunately, it seems that unless there is something “in it for them,” they choose not to.
In an era where