As a speaker, it is imperative to follow a certain set of standards to stay on top of my game. These same standards helped me when I was making client presentations. Learn these guidelines and continue to hone them, and you will see amazing success.
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One of my former marketing professors at a large, local university recently asked me to help judge upper-level marketing presentations with other area marketing professionals. The small, group presentations were based on either a product introduction or a new marketing plan for a small business facing an issue.
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When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly add to our message. If not used properly, color can take away from what we’re trying to emphasize.
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What would you do differently if your customer was paying you $100.00 for making a presentation? How would you stage it? How would you prepare differently? Would your leave behinds be more professional? Would you use props? Would you practice ahead of time?
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What does it REALLY mean if a potential customer turns down your offer? Is it a cue for persistent follow-up calls or time to move on?
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Some of you still don’t have an iPad. You’ve got many reasons but they are all wrong.
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