A mid-year business review isn’t always convenient or fun, but the benefits are crystal clear. It can help bring incomplete marketing projects to life, ditch activities that don’t work and improve internal processes. If you want to perform such review for your company, here are the six steps we follow…
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Account Analysis Part 1: Internal
It’s that time of year again when business folks start to think about New Year goals, resolutions and planning. This year I’m suggesting you add another topic to the mix—internal and external account analysis. Let’s start with the importance of internal account analysis. If you have been in this business more than a few years,…
Read MoreBuckyballs and YoYo’s—A Cautionary Tale
What does this week’s settlement between the Consumer Product Safety Commission and the founder of Buckyballs mean for your business? What does it mean for the industry overall? And most importantly, what does it have to do with YoYos?
Read MoreHow to Have a Conversation
You will build a better business if you learn how to have a better conversation. Maybe the best thing you can do to increase your sales is to stop selling. Stop doing all the talking and start building a give and take conversation—a true dialogue.
Read MoreIs Experience the Enemy of Innovation?
One of my former marketing professors at a large, local university recently asked me to help judge upper-level marketing presentations with other area marketing professionals. The small, group presentations were based on either a product introduction or a new marketing plan for a small business facing an issue.
Read MorePatience and Perseverance
My dad walked the Appalachian Trail. Yep, the whole thing from Georgia to Maine, all 2,175 miles of it. Over the course of months he battled the elements, the brutal terrain, and his own mind and body. And with every battle waged, slowly but surely he conquered each hurdle placed before him.
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