It may seem like revenue numbers in the apparel industry are irreparably damaged (mostly because we use adjectives like “plunging,” “nose dive,” “sagging,” “dropping” and the ever-painful “belly flopping” in correlation with 2009 revenue).
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Today, Promo Marketing is officially launching its very own Twitter page. I’m sure for fans of ours already wired into the Twitter scene, this is great news. But I’m also sure there are plenty of techno-stragglers and cynics out there who are sitting in front of their computers, groaning, “Man, not another lame Twitter page …”
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I wasn’t too sure what to write about this week, my poor pea brain being otherwise occupied with proofing August and planning out my Sept. stories. I managed to dig up a few links though that you might find interesting:
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Greetings loyal readers,
I have a challenge to issue. I have thought of three instances where a person or company is in desperate need of advertising, yet using promotional products to help them would be extremely difficult. Your challenge is twofold: think of an actual working promotion, or come up with a funnier disastrous instance than I have suggested here.
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I had the pleasure of attending the Vans’ Warped Tour this weekend, which is weird I know, since I’m a 26-year old writer for a business magazine and not a 17-year old girl who loves eyeliner and sneaking cigarettes behind the bleachers. But, I basically never go to shows anymore, and my girlfriend had never even been to a punk concert before prior to this weekend, so I figured why not check out Warped Tour? There’s something like 50-plus bands that play, and the people watching is excellent, ranging from hulking brutes in combat boots and red suspenders, weird pasty guys who look this is the first time they’ve been able to tear themselves from World of Warcraft in months, and 15-year olds with foot-tall pink mohawks who are very clearly there with their parents. Basically, it’s like 100 punk concerts mashed into one.
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The editors of Promo Marketing often conduct roundtable discussions on life’s little inanities. These whimsical side conversations typically occur when the coffee’s been flowing like wine, or when the 3 p.m. slump hits and we’re all waiting for our second (or third) wind to kick in.
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I have never felt that I was getting older or that I was coming upon middle age, until recently. The other afternoon I was driving with my daughter, who is now six, when we learned the news that Michael Jackson had died.
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Promo Marketing has recently launched its own Facebook page [link], which you should totally join by clicking here [link]. In honor of our auspicious entrance into the world of online social networking, I thought I would collect a few interesting links from the Web about using Facebook as a marketing tool.
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Greetings loyal readers,
We’re finished with the July issue right now, and I thought it would be fun to share with you a little bit of my last few days in the office, which, until I started writing this week’s blog, have been entirely devoted to proofreading the issue. If you’ve never experienced the utter joy that is reading the same material over and over again, looking for the tiniest mistakes, let me paint you a most wondrous picture of what a single day of proofing is like. Remember, to get the full effect, imagine you’ve been doing this for at least four days straight.
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Promo Marketing is now on Facebook and LinkedIn. Starting this month distributors and suppliers are going to have a great new place to make connections and find the industry contacts they need. Whether it’s finding a sales rep for the ABC company or finally putting a face to the voice at supplier XYZ, the Promo Marketing Facebook and LinkedIn pages will be a great resource.
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