An investment group led by Lou Weisbach, former CEO of the distributor now known as HALO Branded Solutions, has entered into an agreement to acquire and partner with Overture Promotions, with a plan to grow the company through expansion of services, capacity and global reach, and by acquisition…
Read MoreThanks to promising news about a COVID-19 vaccine, there’s a glimmer of hope that live events like concerts, full-capacity sporting events and trade shows could return sometime soon. It’s still far too early to start penciling in live events for 2021, but Ticketmaster is planning ahead by creating a framework for what events could look like once a vaccine is rolled out…
Read MoreTo help consumers identify the masks that work best, ASTM International, an organization that develops and implements technical standards, is working to set guidelines for how effective face masks should be and how they should be labeled. Companies like 3M, Honeywell and DuPont have been involved in the process. If it happens, the implications are huge…
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VF Corp, the parent company of The North Face, Vans, Timberland, JanSport, Dickies and more, has purchased Supreme for more than $2.1 billion. This is interesting not just because it’s a huge acquisition, but also because of the branding implications…
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Four Seasons Total Landscaping announced in a Facebook post on Sunday that it would release a line of merchandise today, while clarifying that it “would have proudly hosted any presidential candidate’s campaign at our business.” As promised, the company now has a fully stocked merchandise store, complete with stickers, three T-shirt designs and a hoodie…
Read MoreUnder Armour reportedly announced this week that it will end more than 2,000 existing wholesale partnerships, focusing instead on its direct-to-consumer business. The apparel company reported more than 50 percent growth in e-commerce business during its third fiscal quarter, with a 17 percent increase in direct-to-consumer business…
Read MoreLast week, a number of prominent promo industry companies released earnings reports. While some of those companies are faring better than others as they navigate the pandemic, the news overall was encouraging. Here’s how a few of these promo businesses performed…
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The Ultra Sport Face Mask from MasQd has been called the “Goldilocks of face masks,” and is getting support from big-name celebrities. So, what makes this mask so much better than the rest, and what can promo companies learn from it? Let’s look at the mask’s features and construction…
Read MoreJustin Lawrence, Amy Baker and Rich Santo discussed how they pursued new product categories and sales verticals after the pandemic hit, and also how the community aspect of the industry helped them achieve growth, even when the cards were stacked against them…
Read MoreThe biggest TikTok sensation right now is a pen. Specifically, a Sharpie pen that has more than a million TikTok users obsessed with the smooth gel ink and comfortable grip. TikTok user Jackie Brown recently posted a video of herself hunting for the pen that “glides across paper like Kristi Yamaguchi used to on ice.”…
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