The California-based Counselor Top 40 company will now bring the popular retail bags and other products into the promotional products space.
Read MoreLogomark Becomes Exclusive Supplier of Incase Products
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The Resilience of Direct Mail
U.S. marketers are projected to spend $37.3 billion on direct mail in 2024, reflecting a 2.6% growth from the previous year. Despite rising postage costs and competition from digital media, 81% of surveyed brands plan to increase their direct mail budgets in 2025.
Read MoreDriven by Sustainability, ARC’s In-plant Uses Signage Expertise To Give Campus a Facelift
IPI Editor Bob Neubauer toured the sign shop at American River College in Sacramento, California, and chatted with Supervisor Don Reid about how he uses the in-plant’s flatbed printer and automated cutter to repurpose old campus signage by printing over it, keeping that material out of the landfill and saving the college money.
Read MoreKoozie Group Acquires 125-Year-Old Calendar Company’s Line
The Counselor Top 40 firm has struck a deal that entails the purchase of Skinner & Kennedy Co. offerings that include commercial, desk pad and planner calendar styles, as well as products like notepads and paper fans.
Read MoreVantage Apparel Partners With iClick
The Counselor Top 40 supplier will be offering tech accessories from the Seattle-based firm through its webstore platform.
Read MoreS&S Activewear To Sell Medical Scrubwear Brand Jaanuu
The Counselor Top 40 supplier will be offering an assortment of the physician-founded medical apparel brand’s bestsellers in the promo space.
Read MoreTaylor Promotional Products Names Rick Roddis President
Roddis is taking the top role at the Counselor Top 40 distributor as former president Mike Giachetti transitions to what was described as semi-retirement.
Read MoreScreenbroidery To Acquire Thumbprint, Projects $36M in 2025 Revenue
The distributors are becoming a single business and plan to go to market under the Thumbprint name.
Read MorePop! Promos Earns EcoVadis Silver Medal
It’s an improvement from the Philadelphia-based supplier’s previous ranking with the sustainability assessment platform.
Read MoreDecorating Roundup: Roland DGA Launches Direct-to-Film Printer
Also, Ninja Transfers offers Easy Peel DTF technology, and Stahls’ shares a new episode of its Heat Press Transformation series.
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