How do you make yourself matter to your customers? How did selling today become such a “soft” touch? How did things like liking, loving, trusting and focusing on the mission become more important than prospecting, qualifying, looking at features and benefits, and closing, closing, closing?
Read MoreCollection: Newsletter Blogs
Security Is Sexy
Security always has been considered anything but sexy. Money rarely flows to security projects since most executives pay little mind to security. Instead, sales and marketing receive the majority of the investment.
Read More