Ask the Accountant… Question: I am considering a software that says it integrates with QB. Is that all I need to know? Answer: Every product that says it integrates with QuickBooks has its own definition of “integrate.” In each case, the integration depends on what data is mapped into QB, which is defined by the…
Read MoreCollection: Newsletter Blogs
12 Digital Marketing Misconceptions Holding Back Your Promo Business Growth
In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth. However, the vast majority of…
Read MoreBe Unreasonable
When it comes to goal setting, most folks who have goals (sadly many folks go through life without specific, articulated goals) choose reasonable, achievable goals. I know some will cling to the S.M.A.R.T. goal process, meaning goals should be specific, measurable, achievable, relevant and time-bound. I agree with all of these except “achievable.” When we…
Read MoreWhat Is Equity on Your Balance Sheet?
Ask the Accountant… Question: What is equity that shows on my Balance Sheet? Answer: In the basic accounting formula, equity equals assets minus liabilities. Assets are what you own, such as your bank account and accounts receivables. Liabilities are what you owe, such as accounts payables and credit card debt. Equity is the difference, or…
Read MoreAdvertising: Social Media or Google? Which is Better?
If you’re looking to expand your business reach and visibility, investing in online ads can give you great results. But there are many moving parts to an online ads campaign and it’s easy to waste money if not done the right way. As a small-business owner with a limited marketing budget, it is important that…
Read MoreDisrupting the Status Quo & Building a Proven Business Model
Steve Schulze started Nekter Juice Bar out of a desire to live a healthy lifestyle. His passion quickly turned into a business opportunity that has grown from one store location to more than 200 locations and more than $100 million in sales. Tune in to hear more about overcoming failures, valuable advice about franchising and…
Read MoreWhat If?
Do you ever ask yourself, “what if?” What if you reached out to a new prospect? What if you reached out to a former customer? What if you dreamed bigger and reached higher? What if? Life and business is full of “what if” questions. “What if” questions are unlimited. “What if” answers are far more limited…
Read MoreQuickBooks Built-In Browser Replaces Internet Explorer
Ask the Accountant… Question: I got an email from QuickBooks saying that there would be some kind of security risk because of a browser issue. What does that mean? Answer: Microsoft Internet Explorer 11 has been the default browser for QuickBooks Desktop. Microsoft stopped its support of Internet Explorer on June 15, 2022, and QB…
Read MoreSchool Uniforms: What Your Customers Are Looking For and How Vendors Can Make the Grade
If schools are on your client list, now is the time start marketing for the 2023-24 school year. Do your homework, and you could have a lucrative year, as unforms are getting more and more popular for both public and private schools, especially in grades K-8. Uniforms promote school pride, and research shows that students…
Read More6 Ways to Increase Organic Traffic in Your E-Commerce Website
Implementing SEO best practices is the easiest way to grow your promo business. With that said, SEO is a long-term game. It primarily requires effort up front, but once you rank, you start making sales on a regular basis organically. And it doesn’t go away. Here are six adjustments you can easily make that will gradually improve your SEO rankings…
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