What a Sales Funnel Is and Why Your Promo Business Needs One

Most distributors rely on referrals and word of mouth to bring in new clients, with some also doing outreach efforts such as email, cold calling, etc. All these can bring in new clients, but are rather unreliable and unpredictable. To establish and grow a successful distributor business, you must consistently attract new qualified leads on…

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Can I See What I Make On an Order in QuickBooks?

Ask the Accountant… Question: Is there any way to see what I make on an order? Answer: Unfortunately, QuickBooks does not have the function of showing the gross profit of an order for non-inventory items, which is what most of a distributor’s orders are. If you create orders in SAGE, however, you can see what…

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19 Easy Things You Can Do To Increase Your Online Presence

In today’s world, we have all become digital-first customers, whether we realize it or not. Having an online presence is critical for any business to succeed, or even remain in business. What Exactly Does it Mean To Have an Online Presence and Why You Need It Simply put, having an online presence means your business…

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How QuickBooks Premier Handles Sales Tax in Multiple States

Ask the Accountant… Question: I have to file sales tax in multiple states. How does QB Premier handle that? Answer: In QB Premier (and Enterprise), you create sales tax items to reflect each location and rate for which you make sales and collect sales tax. Many states, such as Louisiana, have sales tax codes that…

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Does Your Software Really Integrate with QuickBooks?

Ask the Accountant… Question: I am considering a software that says it integrates with QB. Is that all I need to know? Answer: Every product that says it integrates with QuickBooks has its own definition of “integrate.” In each case, the integration depends on what data is mapped into QB, which is defined by the…

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12 Digital Marketing Misconceptions Holding Back Your Promo Business Growth

In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth. However, the vast majority of…

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Be Unreasonable

When it comes to goal setting, most folks who have goals (sadly many folks go through life without specific, articulated goals) choose reasonable, achievable goals. I know some will cling to the S.M.A.R.T. goal process, meaning goals should be specific, measurable, achievable, relevant and time-bound. I agree with all of these except “achievable.” When we…

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