I love the song “Sit Down” by James. In the song there are two lines that in many ways define my life, “If I hadn’t seen such riches, I could live with being poor.” Truth is, I grew up in a middle-class family. My father was a meat salesman, and my mother was a stay-at-home mom. Growing up, I had no idea about the lifestyle of wealthy people…
Read MoreCollection: Newsletter Blogs
Past and Future: 7 Promo Lessons From a Departing Industry Veteran
I’ve spent one third of my life dedicated to the promo industry, and I’ve had the absolute pleasure to work with so many phenomenal people and share so many amazing memories along the way. Throughout the years, I’ve learned countless things about myself, my business and life in general, and I thought it’d be great to share some of those…
Read MoreBig Competitors, Disloyal Clients and the Pandemic Got You Down? It May Be Time to Look in the Mirror
You—your attitude, how you respond to outside forces and your work ethic—are the most critical factor in determining your success. Realizing that you are ultimately responsible for your prosperity—or demise—is the first step in creating a brand that matters to your clients…
Read MoreHow Promo Distributors Can Get Better Results From Social Media Ads
If you want to reach more of your audience faster, online advertising is a valuable channel. Your potential clients are scrolling through social media, and the hyper-targeted nature of social media ads allows you to meet them where they are. But you need to have the proper strategy to achieve results. Here are some points to consider to make it work…
Read MoreStop Saying This One Word
When I talk with people about their goals I frequently hear them use the word “if.” “If I can grow my sales to $X.” “If I get healthy.” “If I get that new customer.” If. “If” sows seeds of doubt. “If” is a word that people need to lose and replace it with “when.” “When…
Read MoreTapping Into an Untapped Market
Josh Goodman is the founder and CEO of PourMyBeer, a next-generation self-pour beverage system. Goodman discusses the many stages his business went through in order to solve a huge issue in the nightlife industry—crowded bars. He also provides valuable advice on how, with the right mindset, a simple frustration can lead to fortune…
Read MoreManaging SAGE and QuickBooks Users
Ask the Accountant… Question: I am switching to a SAGE system integrating with QB. Should I have the same number of users in each? Answer: Not necessarily. You will need as many users in SAGE as people in your organization who need access to research products, create presentations, access the Project Management area and write…
Read MoreHow Chatbots Can Help Distributors Grow Their Business
One of the leading technologies that can help qualify leads and facilitate sales are chatbots. They have the ability to provide a personalized experience that is both convenient for customers and profitable for businesses. And, they’re not hard to set up and launch on your promo distributor website…
Read More5-Point Checklist to Evaluate Promotional Products Software
If you’re reading this, you’ve made the decision to invest in the growth of your business by exploring promotional products software. You might think this is a daunting decision, one that could have a significant positive or negative effect on your operation, so we came up with a five-point checklist to guide you toward a successful outcome…
Read MoreIs This Driving You Crazy?
We are all busy. Busy with lot of activities every day. Busy with a long to-do list. Busy trying to catch up on emails. Busy with lots of activities. But are those activities driving you closer to the goals for your life? Or are they driving you crazy? The key is to look at your to-do list and your calendar and ask yourself three questions…
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