Commodity-Based Marketing and Content Creation: Why It’s Time to Move On

It’s time for the promo industry to level up. Since the beginning of 2020, utilizing multiple forms of media creation, social selling, digital marketing and strategic collaboration has never been more relevant. This industry has so much to offer and so many creative minds. Unfortunately, the sector remains commodity-centric and content-averse…

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Forget Regret

It is easy to get stuck thinking about our regrets. There are people who continue to think about their disappointments months and even years later. Where you give your thoughts is where you give your focus and energy. What you regret is in your past. It is your future that deserves your focus and energy. Here’s how to easily put your regrets in your past…

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Failure is Spectacular

From a very early age, the message of failure is driven into our subconscious: Failure is bad. Failure means you didn’t prepare. Failure means you didn’t study hard enough. Failure means you are lazy, or worse, weren’t smart enough to begin with. All of this teaches us that, more than anything, failure is something to…

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Are You All-In?

As I pen this blog, I am in Vegas for the 2022 World Series of Poker. There are lots of great business lessons in the game of poker—patience, situational awareness, position and many more. In poker, going all-in means that you commit all your chips to the pot, typically with the belief that you have…

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How to Perfect Your Social Media Presence

Social media is an ever-changing landscape, and it can be challenging to determine how to leverage these platforms to help grow your business. We sat down with supplier partner, PromoKitchen Chef and social media all-star Charity Gibson to get her best practices for building a social media presence. Here are three key takeaways from our conversation…

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