Online stores have become so commonplace, you do not need to be a tech whiz to get started. But you do need to understand your client’s goals and how a store can meet them. Just like the store itself, the most critical work happens on the back end—the parts the customer does not see but which are essential to success…
Read MoreCollection: Newsletter Blogs
The All-New Google Analytics 4: What Distributors Need to Know
Google Analytics has undergone many iterations over the years. But as the web has evolved and gone mobile, and data tracking regulations go into effect, the popular tool has become increasingly inaccurate. In order to solve that, Google has launched a whole new tool, Google Analytics 4. Here’s what promo distributors should know…
Read MoreThe 3-Step Method to Overcoming Resistance to Change in Your Promotional Products Business
Whether you’re the leader of a billion-dollar company, the sales director for a three-person sales team or the manager of a production department, knowing why your organization fights change is critical, because it’s crucial to growth. Here is a simple three-step method to making change much, much easier…
Read MoreValidation Is for Parking Receipts
You need validation for your parking receipt if you want free parking. That’s all you need validation for. You don’t need validation from others that you are successful. You don’t need validation from others that you are right. You don’t need validation from others that you are worthy. If you know you are successful, right…
Read MoreWhy You Should Reconcile Accounts Before Filing Sales Tax
Question: I filed my sales tax last week with the numbers in the QuickBooks sales tax liability report. When I ran the report again this week, the numbers had changed. What’s going on? Answer: Likely, you had not reconciled your checking account(s) before running the first sales tax report…
Read MoreThe Bueller Principle: Why Moving Too Fast Harms Your Clients and Your Business
We often move throughout our day with neither thought nor purpose. Sadly, this same whirlybird approach is applied to the work presented to clients on a far-too-regular basis—especially as it relates to promotional products. If you want to stand out from the product pushers and grow your business, it’s time to not just work with thought and purpose, but to share that with your clients…
Read MoreWhy SEO Is So Important for Promo Distributors
Seventy-five percent of people never scroll past the first page of search engines. This also applies to buyers of promotional products, many of whom use Google and other search engines to find a vendor. This means that if you want to be in the game, you must appear on page 1 for the right search terms. If you don’t, you are literally invisible to your ideal clients…
Read MoreStranger Danger
“Stranger danger” is a warning that all people you don’t personally know (strangers) can potentially be dangerous. There are lots of strangers giving advice these days. On social media, on YouTube, in your emails and more. Lots of free advice. But who are these folks, and should you follow their advice? My strong suggestion is…
Read MoreHow to Plan for Year-End on QuickBooks
Many accounting systems can be quite complicated at year-end, requiring that you manually close the income and expense accounts into your balance sheet. This zeroes out the income and expense accounts to be ready to start another year. This is how your income and expenses go to zero at the start of a new year…
Read MoreGrow Your Promo Business on a Shoestring Budget
Think of growing your business as growing a garden. It doesn’t happen overnight. It takes time and care. Working on it a little every day will reap results before you know it. You might need someone to teach you what to do and how to do it, so get help if that’s the case. Just make sure it’s someone who is already getting organic leads…
Read More