As a promotional products distributor, you are in the business of branding. In an overly commoditized marketplace, if you want to grow your business, you must lead by example with a strong brand that differentiates you from the rest by establishing your expertise and authority in the marketplace…
Read MoreCollection: Newsletter Blogs
Why Every Promo Salesperson Should Take Extreme Ownership
The burden of ensuring that your company hits its goals is yours to bear as the sales leader no matter what you’re selling, whether it’s balloons or jumbo jets. With that burden, it just makes sense to take ownership of every business function that can influence your ability to succeed…
Read MoreThe 7 Best Sales Techniques We’ve Learned From 3,000+ Businesses
After working with more than 3,000 print shops of all types at Printavo—from screen printers to embroiderers to no-touch brokers—we’ve seen some common and effective techniques that stand out. Some are simple, some are more in-depth, but all are achievable…
Read MoreOur 5 Favorite Promotional Products of the Week: Mario Smartwatches, Bread Bowl Pools Floats and More
The best part of the Euros final wasn’t the actual game (which was entertaining), but the Italian fans dressed as Mario. Did the spirit of Italy’s favorite plumber push the Azurri to victory? Seems likely, so we’re celebrating with something Mario-themed in today’s edition of the Faves. Let’s-a go!…
Read MoreSunscope Group’s Brad Doan on Importance of Inclusion and Diversity in the Working World
Brad Doan of Sunscope Group is a long-time diversity advocate for the promo industry. He has been a proven voice of change throughout his associated companies and with the industry at large. Doan’s unique insight helps to demonstrate the importance of diversity and inclusion throughout our working world…
Read MoreThe Most Important Question: Business Advice From Terry Fergus
Terry Fergus discusses the importance of building relationships and always having your eyes open to the opportunities around you. As a successful entrepreneur and trusted financial advisor, Fergus shares the most important question that every client is dying to answer: “Tell me about yourself”…
Read MoreOur 5 Favorite Promotional Products of the Week: Sandwich Floaties, Giant Beer Cases and More
We hope everyone had a fun 4th of July weekend, and that everyone still has all the fingers they started the weekend with. (Leave the fireworks to the professionals, please.) Today, we’re back in the swing of things and we’ve got a great list of promo products to celebrate now that the holiday is over…
Read MoreIf Money Doesn’t Grow on Trees, Where Does it Grow?
You have all heard the saying, “Money doesn’t grow on trees.” We all get that. But what no one tells you is where money does grow. The truth is that money grows in “other people’s pockets.” So how do you get your share of money in “other people’s pockets”? Relationships. I have said for decades…
Read MoreShould You Enter Transactions as Journal Entries in QuickBooks?
Ask the Accountant… Question: I had some accounting in college. Can I enter transactions in QuickBooks as Journal Entries instead of learning the software? Answer: QuickBooks is designed to follow their designated flow so that your entries are recorded correctly. By doing this, the debits and credits are recorded automatically in the background of the…
Read More5 Ways to Step Up Your Distributor Social Media Marketing
With a little planning ahead, social media marketing doesn’t have to take a lot of your time to work wonders. If you plan ahead and use social media intentionally to reinforce your other marketing activities, you can achieve huge ROI through both organic and paid social campaigns…
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