The New Marketplace: Why Your Sales Need Marketing

Unless you work part-time or are happy where you are, online marketing plays a vital role in growing your distributor business. Just like any other business today, in any industry, you must be visible to your prospects. If you’re looking to grow your business to seven figures and beyond, you need to increase your client base in a systematic way…

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Curation: The Most Underrated (and Teachable) Skill for the Promo Professional Today

You’re a professional curator. That’s a surprise to some of you, but that’s what you are. Every day, you sort, sift and select specific products from thousands of options in our industry and then assemble them into collections to present to a client. This is why it’s somewhat baffling that as an industry of professional curators, we’ve never tried to codify the craft of curation…

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Defending Leadership

While I’m not sure I’m any more or less qualified than anyone else to write on the topic of leadership, I felt compelled to after seeing a post on social media last week. In short, the post shared an experience someone had with an ineffective leader, and in all of the comments, there wasn’t a single one supporting leadership of any kind…

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