From a management perspective, we are oddly more optimistic than our sales professionals this year. We are optimistic because there are some real winning industries that have continued to grow despite the pandemic and show no sign of slowing down. We are optimistic because investments in prospecting are now showing results…
Read MoreCollection: Newsletter Blogs
Hiring a Blog Writer for Your Promo Business? 6 Common Mistakes to Avoid
Few distributor business owners have both the writing skills and the time needed to write their company blog on a consistent basis. Business blogs need to be relevant, look polished and represent the brand well. Considering all these personal limitations and high expectations, it makes sense to outsource blog writing. But there is a right way and a wrong way to hire a writer…
Read MoreAB Unlimited Worldwide CEO Amy Williams on Diversity in Leadership
Amy Williams is an innovative industry leader. In her role as CEO of AB Unlimited Worldwide, she focuses on highlighting the best in those around her and creating pathways of success for those in the industry. Amy encourages leaders to “confront the uncomfortable” as part of their regular leadership approach…
Read MoreGrowing Beyond Boundaries With Michael Siegal
Michael Siegal, chairman of the board for Olympic Steel, grew the company from $35 million to more than $1.6 billion in revenue. Siegal discusses with host Greg Muzzillo how, as captain of the ship, you cannot panic in the storm—you must be able to embrace change to continue to grow and be successful…
Read MoreWhat You Should Know About QuickBooks Payment Reminders
Ask the Accountant… Question: QuickBooks can send payment reminders to clients. What do you know about it? Answer: That is a new feature in QuickBooks that might be helpful, but . . . I have reservations about it for our industry, because the automated nature of the payment reminders takes away the personal nature of…
Read More4 Business Philosophies to Guide You in 2021
As I do each year, I first reflect on my experiences of the previous year. Then, using the benefit of having had those experiences, I make plans for the new year. Last year confirmed several important business philosophies for me. Here are four of them and how you can apply them to your own promo business…
Read MoreMental Health and Diversity With Gold Bond’s Britney Godsey
The embrace of diversity is to support those diminished by stigmas, and mental health in the workplace is certainly one of the more prominent stigmas. There continues to be a great deal of unconscious bias on mental health issues in the workplace that impact quality of performance. This loss of productivity is debilitating not only to the individual, but to the organization as a whole…
Read MoreYou Must Do This to Be Successful
One key mindset ingredient of million dollar success is the mindset of knowing. Successful people have this common mindset. When they set out to achieve something, they don’t wonder if they will be successful. They don’t doubt that they will be successful. They surely don’t actively worry that they will fail…
Read MoreWhat Is Retargeting and How Can It Help Your Distributor Business?
As a distributor business, you need traffic that will lead to leads and sales. If you spend time, effort and money in getting traffic to your website, you know a high number of visitors leave your site without taking any action. Leveraging those visitors by staying on their radar makes good business sense…
Read MoreSolving the Six Sides of the Client Loyalty Puzzle
Creating and delivering “work that matters” consistently is like solving a Rubik’s Cube. When it comes to solving marketing challenges for your clients, you must solve each side of the client’s cube to create work that matters. Here’s what that means…
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