Jim Tressel led the Ohio State Buckeyes to a 2002 National Championship and seven Big Ten Championships. Learn what it takes to win through adversity with one of the most respected coaches in college football history. As Tressel tells host Greg Muzzillo: Anyone can handle the good times—it’s how you handle the tough times…
Read MoreCollection: Newsletter Blogs
Do I Have to Use QuickBooks Payroll?
Ask the Accountant… Question: If I convert to QuickBooks, do I have to use QuickBooks Payroll? Answer: There is no requirement to use QuickBooks Payroll. Our businesses generally involve very few, if any, employees. And payroll is rarely a needed function. My clients who do have a payroll typically use outside payroll services, or have…
Read MoreOur 5 Favorite Promotional Products of the Week: Tony Hawk’s ‘Wheel of Fortune’ Swag and More
It hasn’t stopped snowing in Philadelphia for about three days. In between snowing and salting our sidewalks, we’ve been cozying up inside and checking out some fun promotional products for this week’s edition of the Fav 5. Take a few minutes for a “mental snow break” and give them a look…
Read MoreA Diverse Perspective From Roy Gluckman: Diversity, Equity and Inclusion in Promo
Roy Gluckman will begin facilitating a series on diversity, equity and inclusion hosted by AIM Smarter and open to everyone starting on Feb. 9. Open to anyone, this series is meant to educate, inspire and ignite conversations around the important topics associated with diversity…
Read MoreGroundhog Day
We are already one month into the new year. How are you doing on creating the new you in your new year’s resolutions? If you are on track with your new year’s resolutions and goals, congratulations! Keep doing what you are doing to stay on track. If you are off track and 2021 seems like…
Read MoreSharing Is Succeeding: How to Get Your Salespeople Working Together to Drive Revenue
If you can get your salespeople sharing insight and behaviors that drive revenue, that is the best professional growth investment you can make for your entire sales team. But how do you get the three very different sales personalities working together to achieve this goal?…
Read More6 Ways to Boost SEO for Your E-Commerce Website
In today’s digital world, everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can’t drastically change your SEO ranking overnight, these small adjustments will gradually improve your ranking…
Read MoreIs There a Perfect Management System for a Distributor?
Ask the Accountant… Question: What is the perfect system for a promotional products distributor? Answer: I wish I had the perfect answer for that. Unfortunately, there is not a perfect system for our complex and unique industry regardless of cost. Ad specialty distributors have had to figure out their own systems, mostly by trial and…
Read MoreOur 5 Favorite Promotional Products: ‘Star Wars’ Coolers, ‘Austin Powers’ References and More
In honor of Inauguration Day, we’re inaugurating a new batch of five promotional products to hold the highest office in the land—a place on our Fave 5 list. That’s no slam on last week’s products, but in the spirit of moving forward it’s time to check out five new products this week…
Read MoreThe Myth of Overnight Business Success
Showing up means pushing forward, arriving early and leaving late, pushing away the lure of laziness to pursue growth, and being willing to keep a stiff upper lip in the face of failure. Life will hurl all manner of curveballs at you—that’s just the way it is. The real test is how you react when those disappointments happen: You can either give up or show up…
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