Anthony Bourdain was complex, prolific, entertaining and unapologetic. It’s been a little over a year since he left this world, but he left behind a legacy of fabulous entrepreneurial, leadership and business lessons that I do my best to apply daily. Here are a few of them, and how you can apply them to your own business…
Read MoreCollection: Newsletter Blogs
Why Horses Wear Blinders
If you have ever watched the Kentucky Derby or any horse race, surely you’ve noticed the horse blinders on the heads of the horses. The purpose of these blinders is to keep the horse from getting distracted by other horses, people or even birds. When a horse gets distracted and looks around, it can lose…
Read MoreHow to Improve Your SEO to Improve Your Marketing Results
Most promotional products distributors are aware that showing up on search results is important to the long-term growth and sustainability of their business. However, few give it proper attention, if any at all, or they search for solutions but end up overwhelmed by information overload. Here’s how to avoid that…
Read MoreOur 5 Favorite Promotional Products of the Week: Sticker Packs, Jerseys and More
Happy Veterans Day! We’re always grateful for the men and women who served in the nation’s military, but today is all about thanking them for their sacrifices. What better way to celebrate a national holiday than checking in on some of the latest and greatest promotional products we’ve seen from around the industry and beyond?…
Read MoreHow Should You Be Pricing Your Products?
Ask the Accountant… Question: I am new to the business and don’t know how to price the items I am selling. Any tips? Answer: In general terms, you would like your gross profit percentage to be around 40 percent and higher would be better. Your gross profit margin is the amount left over after you…
Read MoreOur 5 Favorite Promotional Products of the Week: Borat ‘Masks,’ Label Mistakes and More
Everybody feeling OK? Did you at least get a few hours of sleep? We’ve been refreshing the news just like everyone else, but it’s good to step away for a second and decompress. What better way to momentarily check out than looking at some fun and creative promotional products? We can’t think of anything more fun and relaxing (except maybe mini golf)…
Read MoreStay Educated
Most successful people talk a great deal about how they stay educated and continuously develop. The truth is that none of us likes to say, “I don’t know.” But the honest truth is there is much you and I don’t know. If we want to continuously grow our success, we need to continue to continuously…
Read MoreChaos Creates Opportunity: Old and New Ideas for Prospecting and Retention
The present circumstances offer a once-in-a-lifetime opportunity for sales professionals who have the drive and the passion for this industry. Those who are willing to invest the time to retain existing buyer relationships and finances will succeed. Sales professionals who generate campaigns that target new companies and buyers will have the opportunity to pick up significant market share…
Read More8 Ways to Boost Blog Traffic Promoting Your Posts on Facebook
To help you drive traffic to your website using Facebook, here are eight simple tactics that will let you get maximum visibility and an increased number of readers with each post. Some of these tactics can also work on other platforms, expanding your reach even further…
Read MoreOur 5 Favorite Promotional Products of the Week: Custom Guitars, Dodgers Masks and More
Since we’ve had that little bit of extra time to breathe this week, we found some pretty fun and interesting promotional products. This week’s edition of the Fave 5 includes blankets for outdoor dining, Dodgers World Series face masks and more…
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