COVID-19 has only accelerated the growth of U.S. e-commerce, with online sales growing 54 percent in 2020 alone and projected even higher in 2021. With e-commerce sales sure to continue to grow in our industry, does that mean the traditional industry sales professional is on the way out?…
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Our 5 Favorite Promotional Products of the Week: Special All-Food Thanksgiving Extravaganza Edition
Thanksgiving is tomorrow, so we felt like a special edition of the Fave 5 was in order. In honor of America’s most gluttonous holiday, this week’s promotional products are all food-related. We recommend reading them with a nice big side of gravy-soaked mashed potatoes…
Read MoreWhat’s the Best Way to Track Your Orders?
Question: Do you have any suggestions for a good way to track orders? Answer: Our industry is complicated, and each order involves many steps and details. I used to track orders manually—step by step for each order. Today there are several automated solutions…
Read MoreOur 5 Favorite Promotional Products of the Week: ‘Milk Pong’ Tables, Coffee Mugs and More
We’re in that weird limbo now where no one quite knows what holiday to decorate for. Halloween decorations seem out of place, and jack-o-lanterns have rotted. It’s still just a little early to go full-on with the December holidays, but some people are doing it anyway. And Thanksgiving doesn’t quite have the decoration-ready nature of…
Read MoreBusiness Confidential: Lessons From Anthony Bourdain
Anthony Bourdain was complex, prolific, entertaining and unapologetic. It’s been a little over a year since he left this world, but he left behind a legacy of fabulous entrepreneurial, leadership and business lessons that I do my best to apply daily. Here are a few of them, and how you can apply them to your own business…
Read MoreWhy Horses Wear Blinders
If you have ever watched the Kentucky Derby or any horse race, surely you’ve noticed the horse blinders on the heads of the horses. The purpose of these blinders is to keep the horse from getting distracted by other horses, people or even birds. When a horse gets distracted and looks around, it can lose…
Read MoreHow to Improve Your SEO to Improve Your Marketing Results
Most promotional products distributors are aware that showing up on search results is important to the long-term growth and sustainability of their business. However, few give it proper attention, if any at all, or they search for solutions but end up overwhelmed by information overload. Here’s how to avoid that…
Read MoreOur 5 Favorite Promotional Products of the Week: Sticker Packs, Jerseys and More
Happy Veterans Day! We’re always grateful for the men and women who served in the nation’s military, but today is all about thanking them for their sacrifices. What better way to celebrate a national holiday than checking in on some of the latest and greatest promotional products we’ve seen from around the industry and beyond?…
Read MoreHow Should You Be Pricing Your Products?
Ask the Accountant… Question: I am new to the business and don’t know how to price the items I am selling. Any tips? Answer: In general terms, you would like your gross profit percentage to be around 40 percent and higher would be better. Your gross profit margin is the amount left over after you…
Read MoreOur 5 Favorite Promotional Products of the Week: Borat ‘Masks,’ Label Mistakes and More
Everybody feeling OK? Did you at least get a few hours of sleep? We’ve been refreshing the news just like everyone else, but it’s good to step away for a second and decompress. What better way to momentarily check out than looking at some fun and creative promotional products? We can’t think of anything more fun and relaxing (except maybe mini golf)…
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