The single biggest challenge for distributors is differentiation. In a climate where budgets are slashed and marketing without pandering to your audience is a struggle, how can your brand and message stand out? The fact remains that over 25,000 distributors are selling the same merchandise, from the same supply chain, to the same target audience…
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The Rule of the Beach Fire
I love being at the beach. One of my favorite things is to have a great log fire at the beach. Here’s the first rule of the beach fire: It takes many logs to have a great log fire. If one of the logs rolls out of the fire, it fizzles out and sizzles out.…
Read MoreHow Your Promo Business Can Be Truly Customer-Centric (and Why It Matters)
The most significant impact a company can make is with their customers and their community. Now more than ever, communities have to band together. I want to tell you about a few new ways to take care of your customers and your community, the effects it can have on your business, and why we’ve worked really hard to be known as more than “the pen people”…
Read MoreOur 5 Favorite Promotional Products of the Week: Air Fresheners, MTV Shirts and More
Ah, Labor Day. We used to love the holidays that involved candy, but as we get a little older, we’ve come to appreciate the cookout holidays more. Yes, it marks the end of summer, but there’s still plenty of time for outdoor activities on the horizon. Before we get too swept up into our day…
Read MoreOur 5 Favorite Promotional Products of the Week: ‘Bill & Ted’ Gift Boxes, Outdated Stickers and More
Can you believe it’s almost Labor Day? We need to buy ourselves a new grill and throw away all of our white clothes in preparation. That’s how that rule works, right? You have to trash all white clothing you’ve accumulated since spring? We’re not fashion experts. But we are sort of experts in recognizing good promotional products, so let us highlight five of our favorites…
Read MoreSoft-Hand T-shirt Printing: Managing Client Expectations (and 3 Factors to Consider)
“Soft-hand” is a relative term when it comes to screen-printed T-shirts. When you ask for soft-hand printing on two different orders, the finished print for one order can be much softer than the finished print on the other. How soft can you expect a soft-hand print to be? More importantly, how soft does your client expect the print to be?…
Read MoreOur 5 Favorite Promotional Products of the Week: Brewery Face Masks, ‘Concert’ Tees and More
A lot of our Faves are from right here in Philly this week, as we’ve got Yards brewery branded masks, virtual concert T-shirts, bar cocktail to-go stickers and more. Do you think we miss going to restaurants and watching live music? Just a little bit…
Read MoreProtecting Company Culture in a Crisis
In the remote workplace, organizations have struggled to maintain connectivity with their employees. The COVID-19 pandemic has forced a “moment of truth” for corporate culture as leaders correctly ask themselves: Are the actions we take and choices we make right now reflecting our culture and the values that define who we are?…
Read MoreThe ‘Eggs In One Basket’ Problem
We’ve all heard the expression “don’t put all your eggs in one basket.” However, there are many people who let their quality of life rely too much on one factor. This becomes glaringly apparent during a financial downturn. Quality of life factors include: · Financial / Career · Family / Friends · Physical health ·…
Read MoreOur 5 Favorite Promotional Products of the Week: ‘Jumanji’ Keychains, Custom Mascot Suits and More
As we inch closer to November, there will probably be plenty of fresh political merchandise to dissect in the coming weeks and months. We’ll devote plenty of time to that, as we always do. But, before all of that starts, let’s have some fun and enjoy the rest of the summer, eh? This week’s Fave 5 includes custom jackets for mascots, ingenious sneaker collaborations and more…
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