My 5 Favorite Promos of the Week: Pelicans Playoff Tees, Hanesbrands and More

I’m always excited when I come across great promos in the wild. This week, I saw so many amazing promotions that it was hard to pick just five. But, I managed to hunker down and make my top picks, and this week it is all about the T-shirt. Keep reading for my five. 1. New…

Read More

Say What You Mean!

“Irregardless” means regardless, so why do some say “irregardless?” In fact, most dictionaries state that “irregardless” is nonstardard or incorrect use, yet I hear so many colleagues use the phrase. So what, you say? Why does it matter? Perhaps it doesn’t matter to most people, but it always makes me pause to contemplate the speaker’s…

Read More

The Problem With International Women’s Day Promotions

Brands went all in on marketing for International Women’s Day, which in theory, seems like a great thing. All these small and large corporations are coming together to express their support of women’s issues, women’s rights and, of course, women in general, but it’s a little more complicated than that. Here’s a few of the…

Read More