Does Your Brand Suck?

I believe that many businesses have brands that suck. I mean suck away opportunities for sales and profits! Let me explain. First, there are many companies out there with brand names that only indicate they sell printing or promotional products. Names like, “City Printing Company” or “Peoria Promotional Products LLC.” These names suggest the company…

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Fail More

No matter what you think about Amazon, you have to admire its founder, Jeff Bezos. He has become the wealthiest person in modern history. Here’s what he says about failure: “Nine times out of 10, you’re going to fail. But every once in a while,…

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