Do I Need Business Insurance?

Question: My accountant wants me to buy some business insurance. Is that something I should have? Answer: I, too, advise my clients to purchase business liability insurance. It can protect you and your assets in the event of a lawsuit. If you are a sole proprietor, your personal assets are at risk with a lawsuit.…

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Why Gmail Is No Longer Cool

Gmail launched in 2004, and was immediately a hit largely because they offered more free storage than anyone. It was more than storage that kept Gmail the leader in email, it was powerful features that were easy to use overall. Gmail was one of the first major applications to use AJAX (if you really want…

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Are You Having Fun?

Most distributor owners started their own business because they had a dream of making more money and having more fun than working for someone else. However, for many distributor owners, those dreams have turned into nightmares. All the responsibilities of business ownership can be very exhausting, distracting and no fun. Business owners not only have…

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Promos and Politics

Politicians love promotional products when they are running for office, and mid-term elections are right around the corner. Yet the politicians don’t really understand the value of our industry (does anyone?), and that can be dangerous, as they pass laws that can negatively impact us. For example, language has been proposed in the past that…

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How Women’s Apparel, Unisex and the Corporate Market Has Changed (and How to Sell It Now)

Many years ago, when my company entered the promotional products marketplace, we were told that every style of apparel we introduced must have a women’s companion piece. This women’s apparel companion style should be manufactured with the exact same fabric as the men’s styling—but be distinctly “women’s” in make and silhouette. The theory and logic…

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It’s Just Lunch

How do you spend your lunchtime? Many distributors and sales reps think lunch is a great time to eat a sandwich at their desk and catch up on their work. In my view, this is an incredibly bad use of the potentially most valuable part of your day. We are all in the relationship business.…

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