Every business has metrics, but too many use vanity metrics that make them feel good about what is being done rather than providing insights to be better. For example, we’ve all suffered from the call center that is so focused on wrapping up the call rather than resolving the problem. Why? Because the more calls,…
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There’s one reason why most people in our industry aren’t rich. At the end of the day, the business we are really in is the “know, like and trust” business. That’s right. Our real job as industry professionals is to get people to know us, like us and trust us. It’s true if we are…
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We get very excited this time of year—fall is in the air, pumpkin-flavored treats are everywhere, and Pantone announces its color trend predictions for the next year. If you deal with promotional products, it’s important to always be in the know with trending colors. Last year, Pantone named pastel shades of pink and blue to the…
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Maybe it’s just me, but when the news gets to be too much to bear, I tend to reminisce. I think about simpler times, like my childhood—Nickelodeon shows, yo-yos, saying “wazzup” for no reason and, of course, the Spice Girls. The Spice Girls were, and still are, my everything. I’ve seen them in concert twice,…
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I was in San Francisco Aug. 14 (attending PPAI North American Leadership Conference) and watched as nearly everyone seemed to be playing “Pokemon Go.” I was in San Francisco this weekend and other than a few young boys, I saw hardly anyone playing “Pokemon Go”. This isn’t because I wasn’t paying attention. In fact, it…
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You can plan an amazing business and an amazing life in just five steps. 1. Create a dynamic vision. A fantasy. A big dream. A big, hairy audacious goal. You are within an hour drive of $250 million to a couple billion dollars in business (promotional products, printing and packaging). Let me encourage you to develop…
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Research has shown that the right promotional products can elevate your prospective customers’ opinions of your products. However, selecting the right gift isn’t always easy. Balancing desired outcomes, messaging, branding and costs can be a nightmare. Successful promotional products are not only relevant to your brands, but also to your customers. Your ultimate goal is…
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Today, I’m giving major kudos to Adobe for its creative use of promotional apparel. In order to promote Adobe Stock, the company teamed up with an ad agency to launch a limited-edition clothing line featuring some classic, laughable stock imagery to show just how much of an improvement the new images are over the old…
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Yesterday, I wrote a story about American Apparel founder and former CEO Dov Charney’s new apparel company, which he plans to build into a rival of his former company. So far, we don’t actually know the name of the company, but we do know that it’s based in…
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And just like that, many of my current team members and I have been together here at Print+Promo and Promo Marketing for more than a decade. We have grown up together in a sense, celebrating some of life’s major milestones. There have been marriages, babies and other “life stuff”—the good and the bad. I honestly…
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