For many of us, we use Microsoft Outlook more than any other software. yet we rarely take the time to brush up on our Outlook skills. Bad habits are ingrained, and our knowledge of Outlook largely is based on when we first started using Outlook. Most of us never took a class and probably haven’t…
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People don’t buy with their heads. They buy with their hearts. The competition is not for their money. The only real competition is for their emotions. Touch the hearts of the people you serve, and they’ll be back for more. Engage their emotions, and they’ll become raving fans. “I have always believed that by touching…
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I recognize that ridiculous fashion has its time and place. So I searched the Internet for a few of the silliest, most impractical cold-weather apparel and accessories that someone, somewhere out there may want to wear to bring you a fun game of “Would You Imprint That?” Take a look at the products and cast your vote…
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Growing up, skateboarding was just about the most important thing in the world to me. I tore through magazines, like Thrasher and Skateboarder, I idolized Tony Hawk, and I watched every skate video I could get my hands on. I…
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No matter what my relationship status is Valentine’s Day warmly reminds me that winter is ending and spring is (kind of) around the corner. Naturally, I’ve been thinking about all of the spring promotional products I’d like to have this year. Based on 2016 trends and personal needs, here are four products that I’ll be…
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It was with great hesitation that I tuned into “Grease: Live” on Fox last week. Don’t get me wrong—I love the “Grease” movie—but I assumed this new version could never live up to my favorite childhood movie. However, three seconds into the opening credits of Jessie J singing “Grease Is the Word,” and I was annoying…
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As I returned my Alamo rental car in Newark, N.J., recently, an employee asked if I had any issues with the car and how my trip was. I said, “Fine,” and was prepared to get my receipt and walk to the terminal. Instead, I was legitimately surprised by a simple question: “Could we have done…
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If you want to become a business partner who matters, you need to get to know your customers. Go deep. Study their companies every way and every where you can. Start on your computer. Google the companies. Read articles about them. Set up Google Alerts to get trending articles about them. Study their industries. Read…
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Confession: I have a lot of promotional T-shirts—but I wear the majority of them as pajama tops. Why? It’s not about color, style, texture or unwieldy logos. It’s not even a matter of actually liking whatever organization, cause or movie the…
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Most of us will never win the big lottery, so we have to go out and earn our successes. And earning success equals selling. In Key No. 8, I talked about the four pillars of success, the only four things a business owner can do to create wealth: Earn new customers. Sell more to your…
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