This month marks my two-year anniversary of curling. Every Tuesday night, I head to Bucks County Curling Club, put on the proper footwear, grab my broom, stretch, catch up with fellow club members and take the ice. Strangely enough, there’s plenty to be learned from what curlers wear on the ice. Here are a few ideas to keep in mind for your future apparel campaigns, and how to reach out to markets that may seem more specialized than others…
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Yesterday was the Philadelphia Phillies home opener, and, of course, they lost because they know that I have my heart invested in them and they just want to disappoint me. Sorry, did I say that last part out loud? Anyway, because I live in the city, I saw plenty of people who obviously were coming…
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It’s no secret that video marketing totally has exploded. It’s pretty much become an absolute necessity for all businesses, even if they are traditional brick-and-mortar stores. A few years ago, you could get away with any kind of video quality because you might be only one of three companies on YouTube or Vimeo. Now that…
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Question: Is there an easy way to keep art files so I can find them later? Answer: While this technically is not an accounting question, cataloging your art files is important for keeping your order management organized. During my distributor days, I kept a folder in my documents called “Art.” I would keep all my…
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I love my smartphone, and I bet you do, too. We use these devices for work and play, taking photos of our kids and sending emails to our customers without missing a beat. I bet some of you are reading this on your phones right now. As much as modern consumer technology enables us to…
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While it’s been uncharacteristically cold here in Philadelphia, the first week of April still has brought chirping birds and blooming cherry blossoms. The start of spring also signifies that Earth Day is almost here, and if you’re anything like us, you love the opportunity to give back to Mother Earth. Whether it’s with eco-friendly products…
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Congratulations to the 2016 #Online18! Each year I do this list, I find it more and more difficult to identify the top influencers. Each year, Klout and other online scoring tools factor less and less in the final ranking. Still useful, these online tools can’t measure the impact a person has and often mistakes activity…
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It all starts with good vibrations. Over the next several months, I am going to share my thoughts and experiences regarding the law of attraction. The law of attraction simply is about how we can attract more of what we want and avoid those things we don’t want in our lives. If you want more…
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Where will you be when things settle down? A great number of marginal performers will be gone. Those who have not innovated will be gone. Those who have not created value for their clients will be gone. But a lot of us will be standing, and will be better, stronger and more equipped for success.…
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At a baseball game, I’m always wearing the team’s colors and logos. My go-to shirts are classic baseball ones: team name on the front, player’s last name and number on the back. And I don’t think I’m alone in this. But just because you go for the tried-and-true design doesn’t mean there’s a lack of variety and choices…
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