Whether it’s an email or a voicemail message, a video or a white paper, those first words make a huge difference.
Read MoreThe Eight-Second Sale
Collection: PM News
How to Maximize the Potential of Your Direct Mail List
In today’s data-driven world, the more you know about your customers and prospects, the more effectively you can tailor your message to resonate with them. Yet many companies struggle to gather enough information to do this well. So, what can you do to learn more about your audience? While surveys with incentives are one option, wouldn’t it be great if you could enrich your data without requiring customer input? There is a way: data list enhancement. Data List Enhancement List profiling can help you define your ideal customers more clearly…
Read MoreSend Us Your Products for December Showcases
Featured items will receive free editorial exposure on ASICentral.com.
Read More4imprint Predicts Slower Sales Growth for 2024
Even so, global revenue is forecasted to reach about $1.37 billion and promo’s largest distributor says that before-tax profit for the full year will rise to about $150 million.
Read MoreDavid Geiger Named President of Geiger; Lantz Continues as CEO
David represents a fifth generation of family leadership at the Counselor Top 40 firm, which has been under Geiger ownership since its inception more than 145 years ago.
Read MoreStarline Forms New Partnership With Pro Towels
The Counselor Top 40 supplier’s latest collaboration includes Pro Towels’ full line of sports towels, beach towels, blankets and lifestyle items.
Read MoreAdult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls
The mess-up from Mattel is another sharp reminder for print and promo products pros that proofing before printing/producing is massively important.
Read MoreSabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros
The “Espresso” singer teamed up with Cash App for three branded events in New York, Chicago and Los Angeles.
Read MoreKornit Digital’s Sales Drop But Losses Lessen
The Israel-headquartered global firm is a leading provider of printers, inks and technologies for the apparel, home goods, textile and decorating industries.
Read MoreThis Year Has Been the Most Momentous Ever for M&A
Blockbuster buys involving Counselor Top 40 firms, international acquisitions and a flurry of smaller domestic deals have put an M&A exclamation point on 2024’s first 10 months.
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