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ASI Orlando 2026: A Wrap-Up of the 3-Day Event

The industry’s first show of the year featured two days of exhibits, a full slate of professional development sessions and a keynote address.

After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found even greater success with the team’s rivals.

On the ASI Orlando show floor, suppliers showed off new products, from sustainable tech accessories to subtle branding opportunities to viral mini-totes.

From fashion-forward cuts and cozy fabrics to creative decoration, suppliers at ASI Show Orlando showed off how retail influence is set to continue to shape promo apparel in 2026.

The chief marketing officer of the Atlanta Hawks shared the story of starting her career as the Miami Heat’s first ball girl and making bold moves to reinvigorate a struggling brand.

ASI Media’s editors forecast the year in promo, from tariffs to AI to their choice for Product of the Year.

The levies, which went into effect in early January and apply to 1,400 products, come six months before a pivotal review of the USMCA trade deal.

Team USA will look their best in Milan with vintage-inspired pieces, signaling some winter apparel trends for the promo industry.