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Collection: Trending Stories

Executive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos

Valerie Hayman Sklar, president of Corporate Specialties (asi/169026), discusses how her company has managed rising costs to deliver memorable experiences through custom products and branded activations.

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Nadel Acquires All Branded Group, Expanding Presence in Australia

The Counselor Top 40 distributor says the acquisition will help give its clients greater global reach and more powerful promotional products solutions.

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Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer

For this innovator, losing a favorite T-shirt was the prelude to building a stylish and sustainable high-end apparel brand.

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Promo Insiders Deep Dive: Inside Trade Talks Between the US, Canada & Mexico

After the USMCA wasn’t renewed, the future of the agreement stands in question. A pair of trade experts analyze the latest trade talks and explain how promo businesses will be affected.

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Counselor State of the Industry 2026: Easing Cost Pressures

Sourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.

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Beyond the Basic: Evolving Your Apparel Staples

Fit, fabrication and feel are among the factors elevating popular apparel staples.

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ASI Show Chicago 2026: Product Showcase Winners

These new and trending items made the biggest impact on attendees at ASI Show Chicago.

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Promo Insiders: All the Highlights From ASI Show Chicago

Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memorable Counselor Awards.

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Counselor State of the Industry 2026: Strategies To Preserve End-Buyer Spend

As client marketing budgets tighten, distributors must act strategically and connect promo to ROI to protect spend.

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Submissions Are Open for Print & Promo Marketing’s 2026 Top Print Suppliers

Print & Promo Marketing is looking for North America’s leading print suppliers for our annual ranking of the industry’s top companies.

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