This fast-growing market is still ripe for targeting – but not without its challenges.
Read MoreBig Markets for 2026: Healthcare
Collection: Trending Stories
The 2026 State of the Print Industry
Our exclusive annual survey highlights the challenges and opportunities awaiting print and promo distributors.
Read MorePromo Insiders: Counselor Best Places to Work Honorees Share Culture-Building Secrets
Three companies on Counselor’s 2026 Best Places to Work list reveal how they keep employees engaged and fulfilled.
Read MoreBig Markets for 2026: Nonprofit
The explosion of digital giving along with evolving donor engagement creates fresh opportunities for branded merch.
Read MoreBig Markets 2026: Construction
Fueled by infrastructure investment and an emphasis on employee retention, this vertical continues to be a steady performer.
Read MoreLogomark Inks Partnership With Zwiesel Fortessa Glassware
The Counselor Top 40 supplier says the exclusive agreement will help distributors elevate gift programs, events and client experiences with premium drinkware.
Read MoreCustom Ink Survey Shows Value of Schools’ Spiritwear Programs
Findings indicate that K-12 institutions with inconsistent merch offerings see weaker fundraising and community engagement.
Read More5 Steps for Small Business Succession Planning
In this course on the ASI Learning Network, Jeannette Rhodunda of ASI discusses important moves small-businesses owners should make to prepare firms for their next phase.
Read MoreSustainability in Print: What’s Driving Progress
Regulation, consumer demand and innovation are pushing printers toward more credible, scalable, eco-friendly practices – despite ongoing challenges.
Read MoreU.S. Government Launches Online Portal for Tariff Refunds
Trade experts caution that payouts will take time and will require businesses to “jump through hoops.”
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