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Collection: Trending Stories

Editor’s Picks: Sustainable Writing Instruments

Choose an eco-friendly spin on a classic promotional item with these popular sustainable pens and pencils.

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Gemline Sponsors Benefit Dinner for Children’s Camp

The Counselor Top 40 supplier helped raise funds for the SeriousFun Children’s Network.

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Katie Whitehead Joins Zagwear as Brand & Creative Manager

Most recently, Whitehead was the VP of marketing at Counselor Top 40 supplier Starline.

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NC Custom Acquires CPS/Keystone

The deal follow’s NC Custom’s Confection 360 acquisition at the beginning of the year.

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Promo Insiders Deep Dive: What the Midterm Elections Mean for You

Ahead of Election Day, experts join the podcast to analyze how Tuesday’s results could affect promo businesses.

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Convergence Corner: Taking a Proactive Approach to Print & Promo

Katie Katterhenry explains how promo companies can bring ideas to clients, rather than wait for orders.

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ASI Power Summit 2026: Day 3 & Conference Wrap-Up

A motivational keynote address, executive Q&As and industry “Family Feud” rounded out the final day.

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Congressional Candidates’ Promo Spending Tops $20M for Midterms

An exclusive Counselor analysis reveals which House and Senate candidates are spending the most on promotional merchandise ahead of the midterm elections.

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ASI Power Summit 2026: Sharing the Beauty of Traditional Craftsmanship

Mexican tradition and culture is the heart of tequila brand Clase Azul México, said Chairman Juan Jose Sánchez in a Q&A with ASI CEO Ashish Mittal.

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ASI Power Summit 2026: Day 1 & 2 Wrap-Up

Attendees heard from speakers on topics such as neuroscience, private equity, AI and brand building.

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