Dr. Ryan Sauers, president and founder of Sauers Consulting Strategies, shares best practices for leveraging the power of AI in sales while maintaining a personal touch.
Read MorePromo Insiders: The Importance of Human Connection in the Age of AI
Collection: Trending Stories
Popcorn Buckets & Pop-Ups: Movie Promos Become the Main Attraction
As blockbuster films fuel a resurgence at theaters, studios and entertainment clients are investing in custom creative promos.
Read MoreASI Pavilion Comes to PRINTING United Expo
Held from Sept. 23 to 25 at the Las Vegas Convention Center, the show within a show features expert-led education on promo, networking opportunities and an array of supplier booths.
Read More25 Years Later, Promo Helps Preserve the Memory of 9/11
A quarter century after the deadliest terrorist attack in American history, commemorative items such as T-shirts and coins honor the legacy of those who lost their lives.
Read MoreAttending PRINTING United Expo? Earn $100 for Participating in a Focus Group
ASI is conducting focus groups during PRINTING United Expo and we’re looking for attendees to participate in these groups.
Read More2026 Counselor Gift Guide
What’s your client’s gifting persona? Take our quiz and discover the products that will make the holidays a huge hit.
Read MoreFormer Zillow VP Matt Gilliland Joins ASI as Chief Product Officer
Gilliland will be tasked with helping shape the future of the ESP+ platform and accelerating development of new AI-powered tools.
Read MoreBranding Together: Why Attending In-Person Industry Events Is Still Key
With PRINTING United Expo around the corner, Cassie Green and Theresa Hegel discuss the value of attending trade shows and conferences in the digital age.
Read MorePromo Insiders: Josh Militello on Leading PCNA Into Its Next Chapter
The Counselor Top 40 supplier’s new CEO discussed the opportunities he plans to pursue at the company and what success will look like over the next three years.
Read MoreSpider-Man & US Open Comic Book Collab Is Heroic Case Study
Thousands of tennis-themed comic books were given out in special blind bags to make the experience even more exciting.
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