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Collection: Trending Stories

Top 10 of 2025: Trends, Analysis & Commentary

ASI Media’s readers were especially eager for data this year on everything from promo sales to the labor market to AI usage.

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Direct Mail v. Junk Mail — It Matters!

Direct mail pieces are thoughtful, personalized in some way to make the recipient feel seen and acknowledged.

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Chocolate Chocolate Rebrands as Totally Chocolate Promo

The supplier says the name change aligns it more closely with its retail brand, Totally Chocolate.

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5 Insights for Building Strong Supplier-Distributor Partnerships

Katie Kailik, national account manager at Peerless Umbrella (asi/76730), shared her tips in a recent Quick Hit video on the ASI Learning Network.

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Top 10 of 2025: Promo for the Planet

Sustainability coverage this year included discussions on the most important certifications – as well as some exciting innovations and initiatives to watch.

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Top 10 of 2025: Print & Promo Marketing

The most-read stories from the converging worlds of print and promotional products.

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4 Ways to Use Popular Trends as Inspiration for Promo Campaigns

Promo product trends are now keeping pace with the quick-moving consumer market, and that means distributors can meet end-buyer and recipient demand faster than ever before.

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Profiting Through Convergence: How Print Providers Are Winning Across Market Segments

In a recent presentation during the 2025 PRINTING United Expo, drawn from the firm’s Profiting Through Convergence study, Lisa Cross offered a revealing snapshot of how printers are expanding beyond traditional boundaries to capture new revenue.

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Applying Disney Magic to Training

At PRINTING United Expo 2025, Glen Swyers of Imagine Group offered onboarding insights gleaned from his time as a certified trainer at the Walt Disney Company.

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Cargo Plane Inspections After Deadly Crash Could Lead to Shipping Delays

Nearly 10% of UPS’ planes and 5% of FedEx’s have been grounded for inspections and repairs that could take months.

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