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Collection: Trending Stories

Branding Together: Finding Opportunities Within Failures

Colin Sinclair McDermott, the Online Print Coach, talks helping printers learn from the mistakes he’s made over the years and the differences between the U.S. and European print and promo industries.

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How Green Giftz Was Ahead of the Sustainability Curve

Karen Scarpino and her Michigan-based promo firm were creating unique upcycled products decades before it was a common practice in the industry.

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How To Print Using UV-DTF & UV-HTV

Find tips for decorating hard surfaces and apparel with UV-curable transfers.

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Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report

The Counselor Top 40 supplier also said it transitioned to products that don’t contain intentionally added PFAS “forever chemicals” last year.

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My Favorite Merch: Cindy Mullen, BAMKO

Industry distributors share the promo products that they love the most.

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Counselor State of the Industry 2026: Truth in Numbers?

We used State of the Industry findings, ASI Research metrics and broader economic data to determine if these well-worn business clichés hold up.

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Convergence Corner: Denise Gustavson Explains Why Print Isn’t as Scary as It Seems

The vice president of editorial and content strategy for PRINTING United Alliance delivers key points from her ASI Show Chicago presentation.

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Counselor State of the Industry 2026: Strengthen Your Supplier Network

As distributors narrow their supplier networks, they’re doubling down on trusted partners while still keeping an eye on promising newcomers.

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Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)

People in European countries like the U.K. were left without eclipse glasses to safely view this week’s total solar eclipse, which could’ve been avoided with proper promo planning.

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Dozens of Promo Firms Recognized on 2026 Inc. 5000 List

Companies are ranked according to their percentage revenue growth over the last three years.

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