In this conversation, Lon Winters, founder of Graphic Elephants, shares the creative thinking behind a one-of-a-kind America250 commemorative hoodie, from hidden interior prints to unique placement techniques that transform a standard garment into a collectible piece.
Read MoreCollection: Trending Stories
Promo Insiders: Breaking Down the Details of ASI Research’s European Promo Market Study
ASI’s Michele Bell and Nate Kucsma share the trends and most important findings from ASI Research’s fourth annual study of the European promo market.
Read MoreStahls’ Delivers Print on Demand for NHL Draft Picks
Recipients received jerseys with their name and number thanks to the Michigan-based supplier.
Read MoreConvergence Corner: Amy Wolf on Creating Exciting & Immersive Branding
The CEO and founder of Evo3 Marketing discusses brand engagement through activations and events.
Read MoreTerry Town Appoints Matt Bitran to Chief Executive Officer
Current President and CEO Sy Ereren will transition to chairman of the board.
Read MoreEuropean Distributor Sales Top $14.8B in 2025 Despite Continued Challenges
ASI Research’s fourth annual study of the European market found highly uneven promo performance across countries, with top markets continuing to struggle through economic headwinds and buyer uncertainty.
Read MoreMilitary Veteran Promo Pros Share the Lessons They Bring to the Promo Industry
Don Swope and Brian Vella are military veterans who have used the skills they amassed during their military careers in promo.
Read MoreConsumer Product Safety Commission Launches ‘eFiling’ To Modernize Consumer Product Compliance
Starting this week, the U.S. government agency will require importers to submit certificates of compliance using an electronic system.
Read MoreWhat I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
They’re high-spend events, making them ripe opportunities for promo.
Read MoreBEL Promo Taps Tatiana Armenta To Lead Sales & Operations
Armenta brings more than two decades of sales experience to the Medley, FL-based supplier.
Read More