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Collection: Trending Stories

Printing Differently – Unique Details That Make People Buy Products

In this conversation, Lon Winters, founder of Graphic Elephants, shares the creative thinking behind a one-of-a-kind America250 commemorative hoodie, from hidden interior prints to unique placement techniques that transform a standard garment into a collectible piece.

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Promo Insiders: Breaking Down the Details of ASI Research’s European Promo Market Study

ASI’s Michele Bell and Nate Kucsma share the trends and most important findings from ASI Research’s fourth annual study of the European promo market.

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Stahls’ Delivers Print on Demand for NHL Draft Picks

Recipients received jerseys with their name and number thanks to the Michigan-based supplier.

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Convergence Corner: Amy Wolf on Creating Exciting & Immersive Branding

The CEO and founder of Evo3 Marketing discusses brand engagement through activations and events.

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Terry Town Appoints Matt Bitran to Chief Executive Officer

Current President and CEO Sy Ereren will transition to chairman of the board.

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European Distributor Sales Top $14.8B in 2025 Despite Continued Challenges

ASI Research’s fourth annual study of the European market found highly uneven promo performance across countries, with top markets continuing to struggle through economic headwinds and buyer uncertainty.

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Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry

Don Swope and Brian Vella are military veterans who have used the skills they amassed during their military careers in promo.

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Consumer Product Safety Commission Launches ‘eFiling’ To Modernize Consumer Product Compliance

Starting this week, the U.S. government agency will require importers to submit certificates of compliance using an electronic system.

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What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties

They’re high-spend events, making them ripe opportunities for promo.

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BEL Promo Taps Tatiana Armenta To Lead Sales & Operations

Armenta brings more than two decades of sales experience to the Medley, FL-based supplier.

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