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Collection: Trending Stories

Cutter & Buck Parent Company Reports 6.6% Growth

New Wave Group, the Counselor Top 40 supplier’s Swedish owner, said sport and leisure sales grew by 0.9%, with Cutter & Buck’s organic growth contributing to that figure.

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Big Markets for 2026: Finance

A growing demand for wealth management services is creating new avenues for growth in this trust-driven sector.

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Obituary: Norman Cohn, ASI Chairman Emeritus

Cohn, who spent his life helping to shape and grow the promotional products industry, will be remembered for his compassion, kindness and humble leadership.

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Big Markets for 2026: Healthcare

This fast-growing market is still ripe for targeting – but not without its challenges.

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The 2026 State of the Print Industry

Our exclusive annual survey highlights the challenges and opportunities awaiting print and promo distributors.

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Promo Insiders: Counselor Best Places to Work Honorees Share Culture-Building Secrets

Three companies on Counselor’s 2026 Best Places to Work list reveal how they keep employees engaged and fulfilled.

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Big Markets for 2026: Nonprofit

The explosion of digital giving along with evolving donor engagement creates fresh opportunities for branded merch.

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Big Markets 2026: Construction

Fueled by infrastructure investment and an emphasis on employee retention, this vertical continues to be a steady performer.

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Logomark Inks Partnership With Zwiesel Fortessa Glassware

The Counselor Top 40 supplier says the exclusive agreement will help distributors elevate gift programs, events and client experiences with premium drinkware.

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Custom Ink Survey Shows Value of Schools’ Spiritwear Programs

Findings indicate that K-12 institutions with inconsistent merch offerings see weaker fundraising and community engagement.

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