Netflix’s latest brand collaborations include Old Spice and Athletic Brewing Co. for special “The Witcher” promos. It’s a great case study in how to use print, drinkware, labeling, and a dash of humor to make a successful campaign.
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Galaxy Balloons Rebrands as Galaxy, More Than Balloons
Galaxy Balloons announced today that it has rebranded as Galaxy, More Than Balloons, with a new logo and name meant to reflect the company’s “commitment to innovation, growth, and staying ahead in an ever-changing marketplace.” The simple logo, using a red circle around the “G” is part of the company’s effort to create “a harmonious…
Read MoreHow Burger King Transformed Restaurants Inside and Out for ‘Spider-Man’ Promo
Burger King locations in New York, France, United Arab Emirates, Brazil, and more are using signage and other promotional products to make the entire trip to Burger King an advertisement for Spider-Man, and it starts the second a customer pulls up, as the exterior of the restaurants are decorated, too.
Read MoreJason Emery and Business Partner Acquire Remaining Shares of Toddy Gear Inc.
Toddy Gear, Bolingbrook, IL, a supplier of tech-focused and lifestyle promotional products, is undergoing a significant transition as Jason Emery, the current company president and business partner of Todd Gabel, acquires the remaining shares of the company in collaboration with a new business partner, Isaac Delgado. The acquisition marks a new era for Toddy Gear,…
Read MoreChipotle’s Pride Month Collection: Some Rainbows, Some Workwear Influence
Chipotle has unveiled two Pride Month collections. One is a special edition uniform shirt option, the other is a collection for consumers that features the rainbow motifs usually associated with Pride Month.
Read MoreChicago Cubs Fans Are Upset by This Bobblehead Mistake
The Chicago Cubs accidentally printed a bobblehead honoring Hall of Famer Billy Williams with the wrong uniform number. Williams wore 26, but the Cubs made bobbleheads to hand out to fans with the number 1 — quite a difference.
Read MoreRestaurant Branding Lessons from Ralph Lauren’s Social Media-Ready Cafe
Ralph Lauren is opening a brick-and-mortar location of it’s Ralph’s Coffee pop-up in Singapore. With top-to-bottom branding on packaging, drinkware, and signage, it’s a social media-ready dining experience that others can learn from.
Read MoreKeeping Up on Business Casual Apparel Trends
While scratchy, stiff styles are out, business casual apparel is still in existence — it just feels different. The better question is, do you offer these new styles to your customers looking for comfortable, stylish, professional branded gear?
Read MoreSmoothie King Used ChatGPT to Print a Promotional Romance Novel
While many people are still trying to figure out exactly how cryptocurrencies and NFT’s work, the debate about the usefulness and ethics of AI technology is ongoing. From a promo perspective, there are, theoretically, plenty of uses for AI in terms of art and content creation, but there aren’t many case studies in that realm…
Read MoreSonic’s Summer Menu Has a Fun Merchandise Tie-In
Sonic, allegedly America’s favorite drive-in restaurant, is prepping fans for summer with a full line of vacation-ready promos. The whole thing is ostensibly a tie-in with a new menu item — the Strawberry Shortcake Snowball Slush Float — but really, it seems more like any other merchandise drop that restaurants have been using as seasonal…
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