Restaurants now need to stay on the cutting edge of promotional marketing with capsule drops, celebrity endorsements and influencer collaborations. That’s why Denny’s partnered with TikTok stars earlier this year for new menu items, and now just introduced the next step of that plan with the “Diner Drip” merchandise collection…
Read More“Ted Lasso” took the world by storm and did the impossible: Made a U.S. audience care about soccer. Now, Shutterfly just stocked its store with a host of “Ted Lasso” products that not only rep the show as branded merchandise, but can be personalized for that AFC Richmond fan in your life…
Read More
Here in Philadelphia, we’re serious about our sandwiches (or, as we call them, “hoagies”). We also love going “down the shore.” Sometimes we even take a hoagie with us! But, no one wants their sandwich to get sandy. Thankfully, the heroes at Dietz and Watson just added a pretty smart item to their online store: the Hoagie Holder…
Read More
Tim Hortons struck gold in its first team-up with Justin Bieber, with the brand crediting the meal and merch promotion for almost single-handedly reversing pandemic sales declines. So it’s no surprise that Canada’s favorite coffee chain is relaunching the sold-out merch and adding a new item to the collection to promote its new Bieber-inspired cold brew…
Read More
Sarah Hawley is a serial entrepreneur who has founded eight companies since 2009. Hawley’s most recent endeavor is Growmotely, the world’s first platform to connect conscious companies with skilled professionals into long-term remote roles. Here, she talks navigating entrepreneurship, knowing when to cut your losses and trusting yourself…
Read More
After the viral moment from the PGA Championship, Michelob Ultra tracked down #TheMichelobGuy—real name, Mark Radetic—and got permission to use his likeness in an ad. The brand also released a T-shirt and hat featuring Radetic in his now-iconic pose, ensuring that both the man and the moment would live on forever in merchandise form…
Read MoreHanesbrands Inc. recently disclosed that it was hit with a ransomware attack. In a Security and Exchange Commission regulatory filing Tuesday, the company said the attack began on May 24 and that its “forensic investigation and assessment of the impact of this event is ongoing.” It is unclear if the attack affected employee or customer information…
Read More
The summer tour is the most sacred of rock ‘n’ roll traditions, but it’s not just for bands. KIND, the snack company known for its healthy fruit-and-nut bars, is road-tripping across the U.S. from May to August to promote its new frozen treat bars. And, like any good tour, there’s exclusive merch—all of which is already sold out…
Read More
When “Jurassic World: Dominion” hits theaters on June 10, everything about it will be larger than life. The merchandise, however, will be smaller-scale. That’s because the studios behind the movie have teamed up with Accompany, a design and fashion marketplace, for a merch collection where every item is hand-made by artisans in Nepal and India…
Read More
This summer, millions of Americans will fire up their grills. Some will use propane, others charcoal. But a lucky few will do it with [checks notes] Miller Lite Beercoal. Yes, the enterprising beer brand known for its promotional marketing prowess is back at it with Beercoal—charcoal infused with real Miller Lite. The first batch of the limited release sold out…
Read More