“Brands need to be authentic and real; they also need to keep in mind that two-thirds of consumer online shopping decisions come down to the photos they see,” shares Liz Giorgi. As co-founder and CEO of Soona, Giorgi found a way for companies to create fast and affordable professional content online. Listen to her story and valuable advice here…
Read MoreThe 2022 NFL Draft hats are two-tone: black with a brim color reflective of the team’s colors. The front panel features a large embroidered graphic of the city in script font overlaid atop the team name in italic block letters. It’s a bold design choice. And that, along with a few other elements of the hats, gives us some hints as to what’s trending in headwear…
Read MoreCoca-Cola is using a posh storefront in London’s Covent Garden neighborhood to sell items like apparel, accessories and drinkware and interact with shoppers beyond just the refrigerator. Shoppers can create their own personalized Coke cans using a design screen within the store, meaning even if they don’t buy the high end apparel, they can leave with something memorable…
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This Mother’s Day, get Mom what she really wants. Sure, flowers are great, but KFC is inspiring others to go the extra mile by adding some fried chicken to a bouquet of roses. KFC’s Kentucky Fried Buckquet kit promotion includes a bouquet of 12 roses in a KFC-branded vase, along with eight skewers for fried chicken…
Read MoreIt seems that the new way to put your brand in front of people is to literally house them, putting people in the middle of an advertisement. We’ve seen it with Taco Bell’s hotel, the Moe’s Miami hotel room and the Barbie RV, among others. Now, even more branded hotel experiences are popping up across the world…
Read MoreMarkets were braced for prolonged supply chain issues through 2022, but recently there were some reasons for optimism. Some experts think that was just a temporary reprieve, though, as strict COVID lockdowns in Shanghai—home of the world’s largest port—and the looming threat of West Coast port workers going on strike could once again snarl ocean shipping…
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A good pop-up event is immersive. Everywhere you look, you should feel connected to the brand that’s hosting the event. There’s no room for empty space when the goal is to stay top of mind at all times. One of the most accessorized and well-known brands ever, Barbie, just created a life-sized version of the…
Read MoreCoachella sets have been live-streamed for years, even before the pandemic. If you’re not able to make it out to the desert in California for the music festival, you can still watch your favorite artists perform. Now, you can buy your favorite artists’ merchandise while you’re watching the stream on YouTube…
Read MorePhillies fans noticed this weekend that their team wasn’t wearing its usual cream-colored home alternate uniforms, which it typically wears on Sundays. Some Phillies fans (like me) think they’re the best of the Phillies uniforms, so to miss out on them felt like a personal affront. https://twitter.com/JonnyHeller/status/1513199954294095880 It turns out that even an organization as…
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Proforma, Cleveland, hosted its largest Million Dollar Club trip at the luxurious Fairmont Scottsdale Princess Hotel. More than 250 Owners joined over 50 supplier partners to celebrate more than $1 billion in collective sale and recognize 90 new and next level members of the Million Dollar Club. These next-levels accomplishments include induction into the Multi-Million,…
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