The paper used by Koozie Group in most of its calendars and all of its paper mouse pads, Souvenir Sticky Note pads, and Souvenir scratch pad products now comes from facilities certified by either the Sustainable Forestry Initiative (SFI) or the Forest Stewardship Council (FSC). These two organizations are the gold standard for responsible forestry…
Read MoreCollection: Trending Stories
People Are Using Disney’s Custom Merchandise Platform to Support Chinese Protestors
Japan’s Disney store is now full of apparel protesting Chinese President Xi Jinping thanks to a custom merchandise and personalization feature. The T-shirt looks innocent enough: It’s just a drawing of Winnie the Pooh holding a blank piece of paper. But, it goes a lot deeper than that. Here’s some background: Protestors in China have…
Read MoreHow Integrated Labels Can Save You Money, Resources and Headaches
For as much progress as there has been in the print industry, it’s still common to see fulfillment and distributor locations use pick or pack lists to pull items and separately print a shipping label after the product has been pulled and packed. But there’s a bigger picture at play here. Let’s say a warehouse…
Read MoreTales from a Top Executive: Patricia Dugan
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Patricia “Pat” Dugan, MAS, vice president of sales and marketing, Budgetcard Inc., Attleboro Falls, Massachusetts. Here, she talks shop, reflects on the future of networking and shares how the pandemic…
Read MoreAIA Hosts Regional Meetings to Drive Owner Collaboration
Throughout 2022, AIA Corporation (AIA) hosted a series of regional meetings designed to bring together owners, AIA leadership and suppliers for a day of collaboration, education and exclusive supplier access. “We know our owners relish the opportunity to spend time together as a community – not only to share their unique perspectives, but to have…
Read MoreConvergence Corner: A Firsthand Tale of Educating Clients and Finding Success
Sometimes, the hardest part of a business transaction is marketing yourself to potential clients. You could have the best products and capabilities in the entire industry, but if customers don’t know you or what you do, your inbox will be quiet. Like so many of her peers, Beth Levine, founder of Multi Media Promotions, Plainview,…
Read MorePrint+Promo Marketing Announces 2023 Power Meeting and Power House Dates
Where can you talk projects, find new products and solve business challenges? Only at Power Meetings, powered by Print+Promo Marketing. These events remain the gold standard in industry relationship-building events — and they’re back for 2023. Three days of one-on-one meetings provide a networking experience that large trade shows and other events simply can’t match,…
Read MoreHot Apparel Trends to Remember for 2023
At the close of every year, the fashion world gets a little makeover. Some apparel trends will stay around for the long term, whereas others fade in and out quickly. Most trends are dictated by retail and global influences, and while distributors probably aren’t going straight to the runway or H&M for the latest looks,…
Read MoreMore than a Buzzword: How to Cut Through Self-Care’s Marketing Noise
When you hear the phrase “self-care,” what comes to mind? Maybe it’s sipping a piping cup of tea with a good book as the aroma of lavender fills the space around you. Or maybe it’s just one extra task you’re supposed to fit into an already busy schedule that includes work deadlines, meal prep and…
Read MoreContinuous Forms: A Hidden Pocket of Profitable Business
Ask most distributors where they are focusing their print selling efforts and you’ll discover that business forms aren’t on their radar. Continuous forms, in particular, are not just low on the list — for most, they aren’t on the list at all. Distributors are building their print product and service portfolios around everything from commercial…
Read More