Out of seven teams encompassing more than 50 participants and representing 33 companies from around the world, PromoStandards announced the official first-place and runner-up teams for its inaugural virtual Hack-A-Thon. In September of this year, PromoStandards hosted the Hack-A-Thon, sponsored by Essent. The event consisted of cross-functional teams that used PromoStandards protocols, allowing them to…
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As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Steve Stancic, president of Specialty Mailing, St. Louis. Here, he highlights the issues he’s monitoring, shares his company’s new capabilities and explains why solution-based approaches work…
Read MoreTo distributors, it might not seem like the best fit. After all, food has an expiration date. How then will your client remember you? The answer is simple — give them an experience they simply cannot forget. Dawn Pilon, account executive for Chocolate Chocolate, Blaine, Washington, believes one of the biggest mistakes distributors…
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Check out our conversation with Billie Staton, president of Staton Corporate & Casual, about how robust inventory allowed for double-digit sales growth, and how her company benefits from its family-like atmosphere.
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Denny’s is selling a T-shirt as part of a Black Friday promotion that might only cost $5.99, but is really worth more than $2,000. That’s because it’s a ticket to a free Everyday Value Slam meal every day for a year.
Read MoreCadbury is bringing back its Postal Service pop-ups for the holiday season, where people can send chocolate to loved ones or donate chocolate bars to those in need. The pop-ups will be all over the UK, and are a great example of effective and detail-oriented experiential marketing.
Read MoreThe fast food celebrity meal deal is no longer a rarity. It’s just part of any good restaurant chain’s marketing plans. Landing a big name and reflecting that partnership through special menu items, packaging and promotional products is a way for restaurants to stand out amongst their competition. The competition now is who can get…
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As part of Print+Promo Marketing’s 2022 Top Suppliers list, we asked some of the top-ranked suppliers about how they managed to continue to grow and bounce back from the pandemic, their thoughts on where the industry stands, their future plans and more. Read on for our conversation with David Klatt, CEO of Koozie Group, the…
Read MoreThis year’s FIFA World Cup takes place over November and December, rather than the summer. Because of that, it makes for a rare opportunity to market the tournament during the holiday season with promotional products. We took a look at five of our favorites.
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Order My Gear announced today that it has acquired BrightStores, a provider of online company stores for promotional products distributors. “Kent McKeaigg founded OMG in 2007 with a vision to create a simple way for team dealers to sell to groups online,” Leonid Rozkin, CEO of OMG, said in a release on OMG’s website. “Dan…
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