Jacki Suckow, president of NorthStar Printing and Promotions, Flowery Branch, Georgia, told us how she handles online store programs that include both printed and promotional products, and how she makes sure her customers get exactly what they want. Here, she takes us through a particularly successful project…
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NFL Taps Four LA-Based Streetwear Brands to Design Super Bowl Apparel Capsules
Super Bowl LVI is this weekend, and the NFL is paying homage to Los Angeles, the game’s host city, in the most fitting way possible. No, the league isn’t staging a three-hour traffic jam on the 101. But it is working with four LA streetwear brands to release limited-edition apparel and merchandise capsules celebrating the city and the game…
Read More20 Social Media Post Ideas for Your Distributor Business
One of the most frequent questions distributors ask about social media is what to post. Most tend to have product-centric posts for obvious reasons. And while there is nothing wrong with that approach, social media is an invaluable tool to show what else you bring to the table. Here are 20 ideas you can easily implement…
Read MoreMichelob Ultra’s Star-Studded Super Bowl Ad Has a Full Line of Tie-In Merch (With Some Fun Interactive Features)
Michelob Ultra’s three-part Super Bowl ad brings celebrity endorsements, social media contests, a full branded merchandise collection and the call for fans to pay close attention to minute details, creating a multi-platform branding experience. The bowling alley-themed merchandise includes a T-shirt imprinted with a phone number that fans can actually call for a surprise…
Read MoreZing Manufacturing Introduces Two New S’well Food Storage Items, First S’well Pet Item
Zing Manufacturing, the exclusive supplier of S’well products in the promo industry, recently announced the introduction of three new S’well products into the promotional market. This new product release includes two food storage items and the first item from S’well Pet, adding to an already lengthy list of new products introduced over the past two years…
Read MoreTony Hawk Auctions Off His (Slightly NSFW) ‘Jackass Forever’ Promo Box
For the “Jackass” crew’s latest big-screen venture, “Jackass Forever,” participants and fans got a special promotional kit, including things like a specialized jacket, shot glasses and a moderately NSFW toy. Tony Hawk, who makes a brief cameo in the movie, is auctioning off not only his whole promo haul from the set, but also the T-shirt he wore and skateboard he used for his cameo…
Read MoreJason Lucash Steps Down as HPG Chief Development Officer, Looks Back on Promo Career
HPG, Braintree, Mass., announced today that Jason Lucash will step down from his role as chief development officer in order to pursue other career endeavors. Lucash will stay on in an advisory role as part of HPG’s board of directors. Lucash looked back on his time with HPG, and attributed the supplier’s success to its ability to stay current with customer trends and…
Read MoreBe an Inbox Hero With These Simple Tips for Better Sales and Prospecting Emails
Writing a good email is an art form. In business, it’s often the only time you have “in front” of a prospect, and you need to fight amongst countless others and junk mail to get that person’s attention. So, how do you do it right? If you ask Farquharson, president of Aspire For Inc. and chief creator of content for his own site full of industry sales training tools, it’s pretty much the same way you get to Carnegie Hall…
Read MoreBeijing Olympics Mascot Merchandise Is Flying Off Shelves in China
Bing Dwen Dwen, the 2022 Winter Olympics’ panda mascot, is apparently so popular in China that customers lined up in the cold outside of official merchandise retailers, cleaning out all of the Bing Dwen Dwen gear by 2:00 p.m. on Saturday. Shoppers told Reuters that getting their hands on Bing Dwen Dwen merchandise is almost impossible in Beijing…
Read MoreHarley-Davidson Steps Up Branded Apparel Efforts With Additions of Former Nike, Yeezy Executives
Harley-Davidson hired former Nike executive Erica Bullard and Yeezy designer Louise Goldin to lead its merchandising efforts. The addition of new hires with strong apparel backgrounds shows just how committed Harley-Davidson is to expanding into lifestyle-brand territory and prioritizing merchandise…
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