Using the photo mode in games like “Assassin’s Creed Valhalla,” players can capture moments and then use Ubisoft’s partnership with Zakeke to add them to items like T-shirts, hoodies, mugs, phone cases and more. And like every social media platform these days, there are editing capabilities like filters, sizing tools and more…
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‘Got Milk’ Campaign Goes Modern With NFT Promo Using Scratch-Off Labels, QR Codes
We all know the “Got Milk” campaign by now. We’ve seen countless posters of sports and pop culture heroes with milk mustaches. To adapt to the times, the Milk Processor Education Program is adding NFTs to the campaign as a way to attract modern-day consumers, and using printed products to deliver them…
Read MorePrice Increases Continue as U.S. Inflation Jumps to 40-Year High
Pressure is mounting on the Biden Administration and the Federal Reserve to curb inflation, which jumped to its highest rate since 1982 last month after rising 7% rise year-over-year. Businesses across industries from auto manufacturing to grocery stores to the promo industry have had to increase prices…
Read MoreAvocados From Mexico Launches Enormous Multichannel Campaign Ahead of Super Bowl
Avocados From Mexico is returning to its Super Bowl branding glory by introducing a multichannel marketing experience, complete with a virtual house tour, e-commerce tie-ins and promotional apparel. At an NYRC pop-up, shoppers will be able to grab items from the company’s Avocado Glow apparel collection…
Read MoreTom Brady’s Apparel Brand Is Here: Chic Designs, High Prices and NFT Tie-Ins
Tom Brady got his very own Pantone color for Brady Brand, the NFL star’s new apparel brand. Now, we get our first look at the line, which launched today and bridges the gap between athletic wear and streetwear while potentially incorporating NFT items in the future. Let’s look at the styles, features and price points of the line…
Read MoreWhere Do NFTs Fit in With Political Merchandise? Candidates Look to Find Out
In the political sphere, where hype and reach are paramount, candidates and PACs are starting to use NFTs as fundraising tools. Specifically, they’re auctioning them off as a means of raising money, the same way they might stock an online store with T-shirts and buttons…
Read MoreOld Theranos Merch Listed for Huge Prices on Resale Sites After Elizabeth Holmes Verdict
Theranos, the much-hyped health technology startup founded by enigmatic figurehead Elizabeth Holmes, dissolved in 2018, and founder Elizabeth Holmes was sentenced to up to 20 years in prison. No, sellers have been flocking to resale sites like eBay with all sorts of Theranos-branded items…
Read MoreStaples Promotional Products Announces Daron Hines as New President
Staples Promotional Products, Overland Park, Kansas, announced that Daron Hines will take over as president for the office supply giant’s promotional products distributor unit. Hines has 20 years of leadership experience with other well-known brands such as General Mills, Morton Salt and the J.M. Smucker Company…
Read MoreCustom Ink Acquires Printfection
Custom Ink announced yesterday that it has acquired Printfection, a platform that helps companies with product creation, storage, tracking and distribution of promotional products gifts. The move follows Custom Ink’s acquisition of Swag.com, another tech-enabled swag management and distribution platform, last year…
Read MoreCoalition of 400 Human Rights Groups Presses IOC Over Forced Labor in Olympics Merchandise
A coalition of 400 human rights groups has criticized the International Olympic Committee after the IOC failed to clarify whether merchandise for the upcoming Beijing Olympics was made with forced labor. The coalition has attempted for eight months to receive assurance that the merchandise was not made in China’s Xinjiang region…
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