Even as we shift back to hybrid work environments, in-person events and world travel, athletic apparel’s naturally comfortable fit will dominate the branding and advertising world. The question is, what styles are here to stay within this category and what are you, as a distributor, doing to capitalize on them?
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Koozie Group Promotes Pierre Montaubin to Chief Product and Sustainability Officer
Koozie Group, Clearwater, FL, announced the promotion of Pierre Montaubin to the newly-created position of chief product and sustainability officer. This marks the first time in the supplier’s history that sustainability has held a seat in the C-suite.
Read MoreProforma Has Record-Breaking Year with $600 Million in Sales
Proforma, Cleveland, says it can no longer be billed as “he $500 million technology and business success leader” after it broke its own record with $600 million in sales for 2022.
Read MoreWhite Castle Rebrands as ‘Love Castle’ for Valentine’s Day Promo
Nothing says “I love you” quite like a few White Castle sliders, eh? If you’re one of the people who would risk life and limb just for those little burgers, ideally with your partner in crime, then White Castle’s Valentine’s Day collection is probably for you.
Read MoreHow Hot Dog Promos Create Opportunities for Creative Apparel, Packaging
Between Dietz & Watson’s Philadelphia Eagles apparel campaign and the Milwaukee Bucks’ branded hot dog wrappers, it’s clear that a promotional campaign centered around hot dogs allows for creativity.
Read MoreThe Xbox Walkman Is a Past-Meets-Present Promotional Campaign
Kids these days probably don’t know what a Walkman is, but Microsoft still combined the past and present of tech by creating a Walkman modeled after the Xbox Series S console. And, get this, kids: It really plays cassette tapes.
Read More4imprint Is the Second Distributor with a Billion-Dollar Year
The promotional products industry has another billion-dollar distributor. This morning, 4imprint, Oshkosh, WI, announced that it expects $1.14 billion in 2022 revenue, an increase of 45% from the year prior.
Read MoreA Kansas Apparel Company Is Out $100K After Buyers Pose as Hospital Employees
A Manhattan, Kansas, branded apparel company is out $100,000 after fraudsters posed as hospital employees looking for merchandise. According to WIBW, the suspects came to Champion Teamwear and said they were employees of New York Presbyterian Hospital, and ordered more than $100,000 in merchandise, which Champion Teamwear fulfilled but never got paid for. This type…
Read MoreScotland Proposes Ban on Alcohol Branding, Upsetting Local Distillers
The Scottish government issued a report on alcohol branding, and weighed legislation that could ban any branding in an effort to reduce the “attractiveness” of alcohol. This means branded drinkware, apparel and other ways breweries and distillers market themselves in Scotland.
Read MoreRihanna Is Making a Merchandise Collection for Her Super Bowl Halftime Show
For a lot of people, the Super Bowl halftime show is a bigger deal than the game itself. This year, Rihanna will entertain the masses during the break, and she’s already commemorating the occasion with a special line of Savage X Fenty apparel for those who don’t really have any skin in the game on the football field.
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