Did you know that promotional products have been around in the U.S. since the days of George Washington? This isn’t a history lesson, but Linda Neumann, owner of Brilliant Marketing Ideas in San Diego, likes to include tidbits like that in her self-promos. With a personalized letter that’s both informative and entertaining, she’s found a way to meld print and promo for direct mail beyond just a flier…
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Women in Print and Promo 2022: From Sales Reps to CEOs, Meet 14 Women Leaving Their Mark on the Industry
Our Women in Print and Promo 2022 highlights women of varying professional backgrounds—from sales representatives to CEOs. Their passion for empowering others, including the next generation of women, is just one of many things that unite them. We asked each of them to tell us about their experiences, what they’ve learned and where they find inspiration. Read on for their introspective takes…
Read MoreBDA Acquires Idea Planet
Benussen Deutsch & Associates (BDA) announced yesterday that it has completed the acquisition of consumer insight and merchandise innovations agency Idea Planet. The combination will allow both companies to grow their strategic merchandise and collectibles programs, while increasing support for clients through enhanced control of customer strategy, ideation, manufacturing and logistics…
Read MoreFood Gifts Supplier Fresh Beginnings to Cease Operations on June 30
Fresh Beginnings, the food gifts supplier based in Valdosta, Virginia, announced in a statement that the company will close permanently on June 30, 2022. The company said it will still process orders received by June 14, 2022, and final shipments will occur no later than June 22. Any shipment scheduled after that will be canceled unless…
Read MoreChipotle Drops Retro ‘1993 Collection’ of Apparel, Accessories Inspired by Its First Restaurant
Chipotle is celebrating the decade of its birth with its new “1993 Collection.” The collection is built around the original design of Chipotle’s first Denver restaurant, with items like hats, sandals, socks, a rugby polo and a jacket all decked out in the original “Chipotle” font. Most feature its classic green, red and white color scheme…
Read More7 Fun and Unique Promo Products to Fit Your Client’s Specific Needs
We always try to shine a light on the products that make us think, “Wow, I’ve never thought of that before.” Products that fulfill a need end-users might not have known they had, or just stand out because of their individuality, are a good way to ensure that people hold onto them for a long time and have a more favorable view of your client…
Read MoreMiller Lite’s Father’s Day ‘Beer Bond’ Is a Framed Certificate Good for One Beer in 2043
A lot of new parents look to the future while their kids are young. They think about what it will be like, the day their child learns to drive, graduates high school or, what Miller Lite is banking on, shares that first beer with dad. For Father’s Day, Miller Lite created the “Beer Bond,” a certificate good for one Miller Lite, redeemable in 2043 or later…
Read MorePlugged In: What’s New and What’s Selling in Tech Promotional Products
What seemed like groundbreaking technology not so long ago (like the iPod) is now out of date. So you’d be forgiven if you’re behind on what end-users are looking for in their tech items. But that’s what the experts are here for. We spoke to a suppliers about what tech products their customers want, what trends are driving this demand and more…
Read MoreDenny’s Targets TikTok Crowd With New ‘Diner Drip’ Merch Collection
Restaurants now need to stay on the cutting edge of promotional marketing with capsule drops, celebrity endorsements and influencer collaborations. That’s why Denny’s partnered with TikTok stars earlier this year for new menu items, and now just introduced the next step of that plan with the “Diner Drip” merchandise collection…
Read MoreShutterfly Adds Customizable ‘Ted Lasso’ Merch for One-of-a-Kind Promos
“Ted Lasso” took the world by storm and did the impossible: Made a U.S. audience care about soccer. Now, Shutterfly just stocked its store with a host of “Ted Lasso” products that not only rep the show as branded merchandise, but can be personalized for that AFC Richmond fan in your life…
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