Heinz just launched “Tomato Blood,” a Halloween-themed ketchup featuring a special label with the horrifying new name. The bottles will be available in grocery stores and at an online store that has several Tomato Blood tie-in items available for purchase, including a costume kit. There’s also a fun social media component…
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Broadway Theaters Are Using QR Codes to Let Patrons Buy Merchandise Right From Their Seats
A company called Creative Goods Merchandise developed a program that allows Broadway theatergoers to scan QR codes around the theater and place orders from their mobile devices. Once the show is over and the lights are back on, they can grab their merch on the way out…
Read MorePort of Los Angeles to Begin 24-Hour Operating Schedule, Joining Long Beach
President Biden announced today that, after discussions with the White House, the Port of Los Angeles will begin operating on a 24-hour basis, hoping to alleviate some of the cargo backlog that has overwhelmed West Coast ports and put strain on U.S. industries. FedEx and UPS are also reportedly working toward 24-hour operations…
Read MoreNetflix Is Letting ‘Squid Game’ Fans Buy Customized Apparel Via Easy-to-Use Online Platform
“Squid Game” fans looking to celebrate Netflix’s morbid satire can choose from up to 10 different products, eight of which can be customized with either a Korean or English logo, different icons related to the show, and four player numbers representing different characters. What’s really interesting here, though, is the platform…
Read MoreSo Many Buffalo Bills Fans Wanted Hoodies From QB Josh Allen’s High School That the School Relaunched the Old Design
Buffalo Bills quarterback Josh Allen rolled up to a recent game in a sweatshirt from his old high school before leading the Bills to a 40-0 win over the Texans. After the win, Bills fans flooded the small high school with requests for sweatshirts like Allen’s, and the school responded by relaunching the design for a limited time…
Read MorePBR Toilet Paper? Pabst Blue Ribbon Will Pay You to Decorate Your Home With Branded Products
For its “In Home Advertising” campaign, PBR will pay folks to really go deep with logo placement. Beyond the immediate eye-catchers like rugs, table cloths and shower curtains, PBR is also giving customers things like label stickers for food in the fridge, toilet paper rolls, or billboards for inside fish tanks…
Read MoreWalmart Opens Netflix Branded Merchandise Store Online
Even in the age of streaming service saturation, Netflix is pretty much synonymous with home viewing. But the company has been pushing its branded merchandise in new ways lately, first by introducing an online store with products created by world-class designers. Now, it’s launching a dedicated shop on Walmart’s website for Netflix merchandise…
Read MoreNCAA Will Allow ‘March Madness’ Branding for 2022 Women’s Tournament
Starting in 2022, the NCAA women’s basketball tournament will get to use the “March Madness” branding that was previously reserved for the men’s tournament. The move comes after criticism over the two tournaments in 2021, which critics say heavily favored the men in terms of branding, advertising, training facilities and even the swag that players received…
Read MoreA&W’s Super-Expensive Apparel Drop Is Designed to Break Even and Build the Brand
At this point, it’s no longer front-page news that a fast food restaurant has created merchandise that goes beyond a T-shirt here or a tote bag there. The streetwear and capsule era of food marketing is here. What does stand out among stories like this is when these products fetch enormous prices, like, say, a $715 pair of bedazzled boots from A&W…
Read MoreMore Manufacturing Slowdowns as Chinese Factories Face Power Plant Shutdowns, Electricity Rationing
With coal tripling in price and mining volumes dropping, coal-fired power plants in China are rationing electricity or shutting down—and with them the factories that depend on them for energy. A sales director at a Zhejiang cotton texting printing firm said her company ordinarily has a 15-day turnaround time to fulfill orders. That window is now 30 to 40 days…
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